Leading independent global producer VICE Studios Group is developing a reality series Montana Boyz (WT) with Viral Nation, leading social media marketing and creator representation agency.
The series will star internet sensations the Montana Boyz, Kaleb Winterburn, Mark Estes and Kade Wilcox. Born and raised in Montana, the Boyz unexpectedly found themselves TikTok’s hottest social media stars– lip syncing to country music and showing off their rugged cowboy lifestyles. Now with nearly a million followers and counting, they’re dividing their time between working hard on the ranch in Montana and partying even harder in Music City– expanding their business, meeting new friends and, of course, looking for love.
Vice Studio Group’s Danny Gabai (Bama Rush, Encounters, Flee, Jim & Andy), Lauren Terp (Superpower, Big Rad Wolf) and Andrew Freston (Bama Rush, Encounters, Superpower, The American Gladiators Documentary) will serve as executive producers alongside Jonathan Chanti, Joanna Giunta and Paul Telner of Viral Nation with Sarah Jin as producer of Montana Boyz.
Kaleb Winterburn says “We are proud to announce the collaboration with VICE Studios Group and Viral Nation on a new venture into the reality entertainment world. This is a dream come true for our brand and we are so excited to begin this journey together. We believe this opportunity will allow us to push harder and pave new ways for the Montana Boyz. We are forever grateful for the trust and support from all of our fans and hope that we can continue to provide valued entertainment to your platforms.”
Paul Telner, Head of Programming, Viral Nation, says, “I’m incredibly excited that Viral Nation is developing this unscripted series on the Montana Boyz, in partnership with our production partners at VICE Studios Group. These authentic American cowboys have built a massive following on social media, and this project will offer their fans an exclusive look into their lives as they transition from their roots in Montana to the energetic nightlife of Nashville. The Montana Boyz represent more than just viral moments; they embody a unique lifestyle and an unbreakable bond. We’re proud to be working with VICE Studios Group to bring this compelling reality project to life, and I’m confident this will be another milestone for Viral Nation’s original content division.”
Danny Gabai, Co-President VICE Studios Group adds, “We are extremely excited to be working with Viral Nation and the phenomenal Montana Boyz. We can’t wait to tell their incredible stories to an even wider audience. With a million followers on Tik Tok, as well as appearing on multiple social platforms around the globe, we know that the world just can’t get enough of them and their adventures so we aim to fill that void.”
As the production arm of VICE Media, VICE Studios Group’s recent productions include the record-breaking, critically acclaimed, Emmy and BAFTA nominated returning series GANGS OF LONDON for Sky and AMC; paralympic documentary STOLEN GOLD for ESPN and feature film PAVEMENTS which last month took the Venice Film Festival by storm and is set to premiere at the New York and London Film Festivals in October. Previous productions have been the Emmy Nominated FYRE: THE GREATEST PARTY WHICH NEVER HAPPENED for Netflix directed by Chris Smith, the Emmy-Nominated Film SUPERPOWER for Paramount+ directed by Sean Penn and Aaron Kaufman, the Emmy-nominated series ENCOUNTERS for Netflix directed by Yon Motskin, THE AMERICAN GLADIATORS DOCUMENTARY for ESPN’s 30for30 directed by Ben Berman and BAMA RUSH directed by Rachel Fleit for MAX.
Viral Nation unlocks the full power of Social-First marketing to scale brands into the future. Since 2014, Viral Nation has been connecting the dots between Culture, Influence and Technology to drive meaningful results for clients ranging from the world’s biggest brands to the individual influencer. Today, as the leader in social-first transformation, we unite the social ecosystem through our full-service creative agency, a 360° digital talent representation agency and social-first suite of technology solutions. Named as one of the fastest-growing technology companies in North America for 2023 by Deloitte, Viral Nation is a global company and home to the largest influencer roster. Our multidisciplinary teams are as diverse as our portfolio, proud to fuel growth for global brands including e.l.f. Cosmetics, Audible, A24, The Coca-Cola Company, Disney, MGM Resorts International, Microsoft, Meta, Tencent, Vivid Seats, Zillow, and Walmart. For more information, please visit www.viralnation.com and follow us on LinkedIn, X, Instagram, YouTube, and TikTok.
For further information contact:
VICE Studios Group – Deb Lawrence, dlawrence@lippingroup.com