Turning community management into a live growth channel.
e.l.f. needed faster response, stronger sentiment, and a clearer path from social conversation to commerce signal.
Make a high-volume beauty community feel responsive, useful, and commercially connected.
Community, moderation, sentiment, response standards, commerce tracking, and optimization moved together.
Building a creator ecosystem for repeatable behavioral demand.
Uber needed platform-specific creator work that could scale across campaigns while still proving business return.
Make repeated service moments feel culturally relevant across audiences, platforms, and campaign needs.
Creators, platform strategy, paid scale, campaign measurement, and performance learning created a repeatable system.
Turning destination brands into a connected social engine.
MGM needed social to work across properties, tentpoles, creators, owned channels, community, and measurement without losing brand control.
Drive demand across a complex entertainment portfolio while keeping social coordinated, measurable, and brand-safe.
Strategy, creators, social creative, community, and measurement operated as one system across properties and moments.
SocialAI never stops training.