Latin America is fueling the rapidly-growing creator economy like never before, and TikTok is at the forefront of this online revolution. Known for their unique energy, cultural pride, and ability to captivate global audiences, Latin American influencers are more than just entertainers — they’re trendsetters, brand-builders, and cultural icons who embody the power of authenticity.
Today, we’ll be highlighting 15 of Latin America’s most influential TikTokers. From dance trends and comedic sketches to lifestyle inspiration, these digital creators are shaping conversations and setting new standards for engagement on one of the world’s most popular platforms. Dive in and discover the talents behind the videos, as each of them are making waves across Latin America and beyond.
1. Camila Coelho
Camila Coelho is considered a Latin American fashion icon, and she brings her signature elegance and style to TikTok. Coelho is known for sharing fashion insights, beauty tips, and lifestyle content with over a million engaged followers on the platform. Popular for her polished looks and accessible tutorials, Camila’s TikTok presence is a mix of high-fashion inspiration and everyday beauty hacks.
@camilacoelho Oh I wasn’t sad, I just needed … some shopping with my @dafne_evangelista ♥️
Whether she’s showcasing seasonal outfits or sharing skincare must-haves, Camila’s content makes luxury style feel approachable and effortlessly chic. You’ll be ready for the runway in no time!
2. Whindersson Nunes
Whindersson Nunes is one of Brazil’s biggest digital stars, and he keeps TikTok audiences laughing with his unique brand of humor. Known for his quick wit and comedic timing, Whindersson’s TikTok is a hilarious mix of parody, everyday observations, and side-splitting takes on Brazilian culture.
@whinderssonnunes Marque alguém de TERESINA, se não te responder em 5 minutos te deve um ingresso pro show! 🤣
With over 22 million followers, he brings a down-to-earth charm and infectious energy to the platform that makes him a fan favorite for anyone looking for a good laugh.
3. Massy Arias
Massy Arias, a world-renowned fitness and wellness influencer, has captivated TikTok with her energetic workouts and motivational content. Arias is well known for her focus on holistic health, and she shares workout routines, wellness tips, and glimpses of her balanced lifestyle. Her TikTok content is a combination of dynamic exercise sessions and real talk on mental and physical wellness, where she inspires her over 346 thousand followers to pursue their own health journeys.
@massy.arias Save, share, and read 👇🏽 Think of your abs as a column that links the upper body and lower body. Having a solid core creates a foundation for all activities. These movements require strong abdominals to support the spine as our limbs move while trying to maintain position. 🛑 3-4 sets 8-10reps If these are too advanced, think about the foundational movements that need to take place . For example: high plank holds, reserve plank holds, side plank holds, cup one pelvic rotations, wall bugs, etc… In order to be able to do these, one needs to have the strength and endurance to maintain position while limps move. Are you performing exercises that promote those qualities, or are you just performing exercises for a six pack and are hurting in the process? If wanting to build a strong core that is functional, join us and learn more! WWW.TRU.TRAINING #childofGod #fitness #workout #strengthtraining #athomeworkout #absworkout #coreworkout
Massy’s authentic approach and down-to-earth personality make her a must-follow for fitness enthusiasts and wellness seekers alike.
4. Lejuan James
LeJuan James’ name may strike a familiar tone, but he has carved out a unique niche on TikTok with his relatable, hilarious sketches that celebrate and poke fun at Hispanic culture. Known for his spot-on impersonations of family dynamics, LeJuan’s content taps into everyday situations and ensues with hilarity, from funny parenting moments to cultural quirks that resonate with audiences worldwide.
@lejuanjames How Hispanic Parents act before/after you have Kids 😂 #TeamLeJuan #fyp #LeJuanJames
Lejuan’s humor and authenticity have made him a standout voice on TikTok for his 847 thousand followers, where he brings cultural pride and laughter to those who love his vibrant, comedic style.
5. Lele Pons
Lele Pons was a prominent creator on Vine back before the platform shut down in 2016. She’s since become a powerhouse on TikTok with her high-energy humor, dance challenges, and relatable skits. Best known for her playful, sometimes outrageous personality, Lele’s TikTok covers everything from relationship mishaps to cultural comedy, bringing a blend of laughter and authenticity to the platform that resonates with her 32.6 million followers.
@lelepons Sneaking in your best friend on your family vacation 🤣 @Greeicy
Lele has a gift for capturing life’s quirks and creating viral moments from them, solidifying her as one of the platform’s top creators.
6. Guillermo Diaz Ibanez
Guillermo Diaz Ibanez, better known as Willyrex, isn’t just a prominent Latin American creator — he’s a leading figure across all of TikTok in the world of gaming and digital entertainment. Renowned for his gaming expertise and high-energy personality, Willyrex posts everything from gameplay tips to behind-the-scenes glimpses into his life. Guillermo’s content resonates with fans who appreciate his genuine, down-to-earth approach, which is the primary reason he has become a fan favorite among gaming enthusiasts and casual viewers alike.
@willyrex Más vale maña que fuerza. 😌
With 4.7 million followers, Willyrex continues to captivate audiences, blending gaming with humor and personality.
7. Salice Rose
Chances are you have seen Salice Rose before, as she’s become a sensation on TikTok with her vibrant personality and relatable content. Known for her candid storytelling, Salice tells it like it is with tongue-in-cheek humor and raw honesty. She connects deeply with her followers, sharing everything from life advice to humorous skits. Her authenticity and bold style have drawn millions to her platform, making her a standout figure in social media.
@officialsalicerose How Latinas Apologize! 💃🥲😂😂😂😂 (TAG SOMEONE👀) #funny #latinas #funnyvideos #fyp
8. Gabriel Montiel Gutierrez
Gabriel Montiel Gutierrez, famously known as “Werevertumorro,” is one of Mexico’s original YouTube stars and now a prominent creator on TikTok. Blending humor, relatable life observations, and playful skits, Gabriel’s content is a lens into his everyday moments, but with a comedic twist that resonates across cultures — just ask his 5.3 million followers.
@werevertumorro Asi seroa la marcha en la vida real
9. Caelike
Vibrant personality? Check. Witty humor? Check. Caelike is a beloved Mexican content creator who’s made a significant impact on TikTok. Originally gaining fame on YouTube, Caeli brings her unique comedic style and spontaneous charm to the platform with her sketches, reactions, and playful challenges that keep fans coming back for more. Her content is often filled with hilarious takes on everyday situations, helping her build a strong and loyal fanbase with over 6.8 million followers.
@caelike Alguien le puede avisar a mi novio?
Caeli’s mix of fun and authenticity makes her one of the standout Latin-American influencers on the platform.
Scale your influencer marketing efforts with industry insights, projections, and data
10. Jordi Koalitic
They say a picture is worth a thousand words, and it’s an appropriate saying when referencing our next creator. A master of creative photography, Jordi Koalitic brings his innovative visual style and mind-bending photo tricks to a captivated TikTok audience. With a knack for transforming ordinary scenes into stunning optical illusions, Jordi offers behind-the-scenes glimpses into his work, inspiring his 21.1 million followers with fresh perspectives on photography. His feed is a mixture of imagination and elite technique, showcasing how everyday objects can create extraordinary shots.
@jordi.koalitic Magic Door ☀️📱@Xiaomi #xiaomi13ultra #video #sunset #creative
11. Andrea Espada
A multi-talented creator who brings humor, energy, and family-oriented content to her TikTok audience, Andrea Espada is known for her vibrant personality and engaging skits. Andrea captures her daily life with a playful twist, often featuring her family in fun challenges and comedic moments. Providing an engaging mix of lifestyle, fitness, and heartfelt family moments, Andrea keeps her 10.4 million followers entertained and inspired.
@andreaespadatv Can anybody else relate? 🤦🏻♀️
Her TikTok presence is an energetic celebration of family and positivity, making Andrea a relatable and uplifting creator for fans of all ages.
12. Jesus Nalgas
Jesús Nalgas is slightly edgy, but his humorous content has taken TikTok by storm with his relatable and hilarious comedy sketches. Jesús is known for his short, punchy videos that poke fun at everyday situations, drawing in viewers and his 6.3 million followers with his quick wit and impeccable comedic timing.
@jesusnalgas That One Picky Eater Friend Be Like!! Ya’ll Who Else Is A Picky Eater ? 😭😂 #friends #pickyeater #food .
Jesús’s TikTok content is often clever social commentary wrapped in lighthearted humor, making his channel a go-to for anyone looking to laugh at the quirks of life.
13. Sofia Bella
Sofia Bella is a rising star on TikTok, celebrated for her authentic content that spans lifestyle tips, beauty routines, and personal anecdotes. Sofia connects with her audience through humor and relatability, offering her 4.7 million followers a genuine glimpse into her life, from everyday moments to creative challenges.
@iamsofiabella I know how to teach kinder but learning how to teach in Spanish has been so tricky lol especially for me who rarely speaks Spanish 😂
Sofia’s ability to engage her audience keeps fans returning for her candid takes and positive energy.
14. Leo González
Leo González is hilarious, resonating across TikTok with his comedic sketches and character-driven humor that keeps his 3.2 million followers engaged. Known for his hysterical impersonations and quick-witted takes on everyday interactions, Leo’s videos are often playful jabs at cultural nuances, family dynamics, and social quirks.
@leogonzall #duet this 😂 how would you react? 🥴 • follow the gram! @LeoGonzall
His TikTok is a go-to for laughs and lighthearted entertainment.
15. Camila Cabello
Global superstar Camila Cabello hits all the right notes on TikTok, where she blends her superstar charm with down-to-earth moments. Camila Cabello brings her music, personality, and creative flair to the platform, connecting with her 17.8 million followers through authentic glimpses into her life. While she’s most notable for her chart-topping hits and commanding stage presence, Camila uses TikTok to share everything from behind-the-scenes moments from her tours to playful challenges and trending dances.
@camilacabello 305-and-blush-blindness-till-i-die. 💘 @jaedengomezz 🍉 dc: my real life angels @Sara Biv @calvitjr
Fans and music lovers alike can’t get enough of Camila’s TikTok content, making her one of the platform’s most captivating personalities.
Unlock New Audiences with Viral Nation’s Latin American Talent Network
Latin American TikTok stars are setting the pace in the creator economy, shaping global trends with unmatched authenticity and cultural flair. At Viral Nation, we’re proud to represent a diverse roster of top-tier talent, from high-energy personalities to respected cultural icons. Our influencers bring their unique voices to each campaign, connecting with audiences in a way that captivates and inspires. Partner with Viral Nation to amplify your brand with the power of creators who turn engagement into impact and ROI.
