Hispanic Representation in Marketing: How to Scale Creator-Led Strategies for Year-Round Impact

Key Talking Points
  • Hispanic buying power is set to reach $2.8T by 2026, making authentic brand engagement critical.
  • Only 45% of Hispanic consumers feel represented by brands, highlighting a trust gap.
  • Brands can emphasize authenticity, build long-term relationships, and adopt niche creator partnerships to drive resonance.
September 12, 2024
< 5 minutes
Hispanic
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