Here’s how an influencer marketing campaign for Discover Boating made waves with Americans during the pandemic.
When Americans were unable to travel due to the pandemic, Discover Boating turned to Viral Nation to help save the summer by inspiring Americans to get out on the water and have fun close to home.
Being near, on, or in water has proven emotional benefits and Discover Boating is committed to helping everyone experience the breathtaking beauty of nature.
Viral Nation encouraged Americans to heed the call of the water with Discover Boating’s #GetOnBoard campaign – a national initiative to inspire people from all walks of life to gear up, get out on the water, and leave worries in their wake!
Influencers shared their experiences on board while educating their audience on the many features of Discover Boating, while strong calls to action drove followers to the Discover Boating website to learn more and help them get on board this summer.
With a comprehensive, mass promotion plan including social publishers, paid ads, and a hype video, the campaign was promoted across YouTube, Instagram, Facebook and TikTok from coast to coast over the course of peak boating season.
The campaign was a massive success with 266 pieces of unique and exciting content driving almost 300K people to the Discover Boating site – exceeding campaign targets by over 300%!
