While it seems as if everyone these days is a social media personality (or simply trying to get started on YouTube), finding those who are worthy of your valuable time is the true challenge.
Quality content, though abundant, can be difficult to find when you are sifting through a seemingly never-ending stream of media. And with the massive growth seen in the influencer marketing space, YouTubers are constantly looking to grow their following in order to attract brand deals. It’s for that reason we have compiled a list of the top YouTubers.
The 17 Best YouTubers To Follow
From travel to gaming and everything in between, these creators are both the gold standard and the torchbearers of the world’s largest video platform, making up a collective of some of the top YouTube influencers around.
TD Barrett
TD Barrett is a popular YouTuber known for his engaging sports gaming content, especially his entertaining take on Madden NFL. With a subscriber base over 1.6 million, his videos attract fans of all ages who enjoy his high-energy commentary and impressive gameplay skills. Since launching his channel, TD Barrett has become a go-to source for sports game enthusiasts, with his videos garnering millions of views as he tackles in-game challenges, player experiments, and immersive storylines.
His content strikes a balance between fun and competition, often including collaborations with other creators and exploring fan-favorite game modes. Beyond gameplay, TD Barrett’s channel highlights the strategic side of gaming, encouraging his audience to think creatively within sports simulations. As a result, he’s built a dedicated community of fans who not only tune in for the entertainment but also pick up tips and tricks for their own gaming experiences.
Vlad & Niki
Vlad and Niki are a dynamic sibling duo whose playful, high-energy content delights young audiences worldwide. Since launching their YouTube channel in 2018, they have attracted over 126M subscribers globally, with their videos amassing more than 96B views
Their content features colorful adventures, skits, and imaginative play, capturing the joy of childhood and encouraging creativity. Beyond entertainment, Vlad and Niki often incorporate fun learning elements into their videos, engaging children with educational themes in an accessible way. Their channel has quickly become a favorite among families, inspiring a global community of young fans.
Alan Chikin Chow
Alan Chikin Chow is a YouTube creator known for his comedic, fast-paced skits that captivate audiences with relatable and hilarious scenarios. With over 25M subscribers, Alan’s videos blend humor and creativity, resonating with fans of all ages.
His content often parodies everyday situations and pop culture trends, making his channel a go-to for lighthearted entertainment. Alan’s unique style and consistent humor have built a loyal community of viewers who eagerly await his next viral skit.
Kara & Nate
Kara and Nate are a travel-loving duo with an impressive journey that has taken them to over 100 countries. Known for their engaging travel vlogs, they continue to share unique experiences from both popular and lesser-known destinations on YouTube.
Beyond showcasing incredible locations, Kara and Nate add value to their content with resources like travel cost breakdowns, income reports, and video editing tips, inspiring and informing a growing community of travel enthusiasts. Before you have even finished this article, they will likely already be embarking on their next great adventure!
MrBeast
With 324M subscribers, MrBeast is one of the most popular YouTubers around. Jimmy Donaldson started the channel back in 2012 and has built his following with a variety of challenges and stunts, like getting buried in a box for 50 hours. But where he really stands out is his giveaways and charity work. He regularly gives away cash and cars, and he also raises money for charities.
One of his most popular campaigns saw him raise $20M to plant trees. Raising money for good causes is always something to celebrate, and it’s just one of the many reasons that fans swarm to MrBeast’s content!
Ninja
Richard Tyler Blevins, known as Ninja, is an American gaming streamer and YouTuber. He has over 23M subscribers on YouTube, earning over $1M per month from streaming the massively popular game Fortnite and crediting the game’s free-to-play business model as a major growth factor. Ninja has revolutionized game streaming.
Blevins became the first professional eSports player to be featured on the cover of ESPN The Magazine, symbolizing a major breakthrough into mainstream sports fame.
Like Nastya
Anastasia Yuryevna Radzinskaya is perhaps the most popular 10-year-old today. What began as a toy unboxing channel is now a vlogging empire with six channels covering seven languages. Like Nastya is one of YouTube’s biggest child creators, captivating millions with her colorful and playful videos.
Known for her fun adventures, skits, and educational content, Nastya’s channel engages young audiences around the globe, inspiring creativity and learning through relatable, family-friendly storytelling.
Joey Graceffa
Joey Graceffa is a YouTuber from California who embodies the California lifestyle with his daily vlogging. His primary channel is focused on his daily life, but he also has a secondary channel (JoeyGraceffaGames) which primarily focuses on gaming.
Graceffa is also an author, having published a book about his journey in becoming a popular YouTube star. The book is called ‘In Real Life: My Journey to a Pixelated World’ and is currently available on Amazon.
Dude Perfect
Dude Perfect is the creation of Cory and Coby Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney. The channel mostly creates content in sports and comedy and currently has 6M subscribers. Dude Perfect features a variety of videos where they battle against each other in a variety of games and sports challenges.
They also are popular influencers who have worked with a variety of brands, including EA Sports, Nike, and Walmart.
Your 2025 Playbook for Influencer Marketing
Learn how community-centric strategies drive engagement and ROI
Bethany Mota
Bethany Mota is another YouTuber who got started on the platform by making haul videos. For those who don’t know what that is, a haul video is when a creator discusses items that they recently purchased, often going into detail about their experiences during the buying process.
She has over 9M subscribers on YouTube, and though she still posts haul videos, she also mixes it up by blending decor and morning routine content as well.
elrubiusOMG
Rubén Doblas Gundersen, aka elrubiusOMG, is a YouTuber who creates content in Spanish. Popular for his gaming streams, he also creates other various forms of content, including comedy skits and lifestyle vlogs.
The channel was started in 2006 and has since garnered over 40M subscribers. Gundersen also runs another channel, Rubius Z, which features challenges, vlogs, and more.
Daniel Howell aka Danisnotonfire
Daniel James Howell, formerly known as Danisnotonfire, is a YouTuber from the UK who posts humorous videos about awkward situations and often hilarious challenges. Boasting over 6M subscribers, he has collaborated with fellow YouTube sensation Phil Lester to write a book about a comedic view of the world created by two awkward dudes who share their lives on the internet.
Howell says “I do really care about being authentic and want to try to put myself out there in a way that I think really reflects who I am inside.”
Yuya
Mariand Castrejón Castañeda, known as Yuya, is one of the most popular YouTubers in Mexico. In fact, the beauty vlogger is one of the most popular YouTubers in her category, boasting over 24M subscribers. Her 9-to-5 is unique, as it involves talking to her millions of followers on social media and YouTube, attending sponsored events, and sharing tips on how to look your very best.
Yuya, a nickname she’s had since childhood, has been active on the platform for over 10 years now and has also published two books. Her laid-back demeanor and recommendation videos have turned Yuya into one of the most well-known and highest-paid YouTubers in the world today.
Jenna Marbles
Jenna Nicole Mourey, known as Jenna Marbles, is an American YouTuber and comedian/internet personality. Mourey is a writer and aspiring comedian who has published a plethora of popular videos about her life, offering dubious, tongue-in-cheek advice to her viewers on topics like how to avoid talking to people you don’t want to talk to.
Jenna worked as a writer and go-go dancer in Boston during the early years of building her channel but was eventually able to quit her job and move to Los Angeles to become a full-time YouTuber. Nowadays, in addition to making videos for YouTube and her 19M subscribers, she streams gameplay on Twitch with her husband Julien.
TheRadBrad
Bradley Lamar Colburn, aka TheRadBrad, is an American game streamer who is well-known for his game walkthroughs. He is a top gaming content creator on YouTube, with over 13M subscribers. His videos have amassed over 6B views since the channel was created in 2006.
Many gaming enthusiasts have explored new games through his walkthroughs, generating a ton of exposure for both new and existing titles.
David Dobrik
David Dobrik (born July 23, 1996) is an American YouTuber from Chicago, by way of Slovakia. His channel features several videos from the infamous Vlog Squad, a group of other former Viners turned YouTubers. Dobrik’s videos capture a mix of comedy, thrill, and spontaneity, drawing viewers into a world of unpredictable and often outrageous antics.
He has accumulated over 17M subscribers on his primary YouTube channel and was previously part of a successful collaborative channel called Second Class.
NikkieTutorials
With over 14M subscribers and 2B total views on YouTube, Dutch beauty vlogger Nikkie embodies what it is to be a YouTube sensation. She’s all about keeping it real and never shies away from showing her bare, untouched face.
The beauty YouTuber has done makeup videos featuring celebrities like Kim Kardashian & Drew Barrymore on her channel and has collaborated with several powerhouse beauty brands like Maybelline.
Leverage Viral Nation to Partner with YouTube Influencers
YouTube’s top creators are shaping culture and capturing attention across every niche—from travel to gaming to lifestyle. Viral Nation connects brands with influencers who lead in authenticity and impact, creating partnerships that resonate with audiences. Ready to elevate your brand alongside these YouTube icons? Partner with Viral Nation to drive influence and engagement where it matters most.
