8 Top Influencers to Boost Black Friday Sales

Black Friday is fast approaching and you don’t want to miss out on the action as 31% of Americans plan to start their holiday shopping on Black Friday this year.

For brands looking to capitalize on one of the biggest retail shopping days of the year – it’s not too late to work with digital talent on last-minute campaigns for the busiest shopping day of the year. That’s why we’ve put together a list of popular influencers who specialize in deals and product reviews – many of whom have their own Amazon storefronts.

Influencers are increasingly impacting consumer purchase decisions, with 49% of consumers making purchases because of influencer posts. So whether you’re a brand looking for influencers to boost your Black Friday sales, a creator on the rise navigating the brand partnerships space, or just an everyday social media user looking to score an amazing deal to jumpstart the season, there’s something here for everyone – just in time for Black Friday!

1. Brooke Ashley Hall: An Influential Mom Who’s All About Family, Beauty, and Self-Care

Brooke Ashley Hall is a massive influencer with over 25M followers across Instagram, YouTube, and TikTok – she’s garnered over 14.5M followers on TikTok alone. Her bio states she’s “intentionally aesthetic” and it’s obvious – just take one look at her well-curated feed. But Hall is also known for skillfully mixing that vibe with vulnerability, which has only endeared her to her loyal community even further.

Brooke specializes in home, beauty, and family content, and as a mother of three and former nurse, it’s evident that self-care, motherhood, and empathy are core components of who she is. In fact, the YouTube channel she runs with her family, The Beverly Halls, is one of the most popular family channels on the platform with over a billion views!

Brooke’s Amazon storefront is packed with some of her favorite products, ranging from things for her kids to clothing and great ideas for the kitchen and bedroom.

In her popular KHY unboxing video– which one commenter said was “the very first KHY review I enjoyed” – she tries on a new outfit (shirt, leggings, and jacket) from Kylie Jenner’s new brand and has since racked up over 34K likes on the video to date!

2. ttrippiereed: A Funny & Fashionable Gen Z Influencer

Julia Reed, also known as @ttrippiereed on TikTok, has over 2.1M followers on the platform where she’s known for her funny videos, love of fashion and makeup, and original music (she’s a pianist/composer). She proudly reps Gen Z as she showcases new looks and skits about what it’s like being friends with a “pick me” girl (which has over 3.9M likes) and when “those guys” like you.

Her audience is predominantly female with the majority being in the coveted 18-24 age range, making Julia the perfect influencer for the Gen Z demographic. She prioritizes long-term relationships with the brands she likes, and she’s had notable collaborations with companies such as Baskin Robbins, Princess Polly, and Armani Beauty.

Julia’s authenticity and relatability is a huge factor in her brand partnerships. As a longtime fan of Aquaphor products, her recent brand partnership with the skincare brand was a full circle moment for her. The campaign included insights on how she’s used Aquaphor long before the sponsorship, to the point where it’s been with her during big life moments like her first kiss and high school graduation.

3. Games4two: You’ll Never Get “Bored” of These Board Game Lovers

Games4two is made up of partners Chris and Aly, who bill themselves as “the two-player board game couple” on TikTok where they have over 2.7M followers. If you’ve ever thought that board games are boring, you’ve obviously never seen their content because they’ve got an additional 3M followers on Instagram and 2.15M subscribers on YouTube who beg to differ.

Their fun and engaging videos routinely get millions of views (like this TikTok of them playing Orbito that got over 77.7M views!) as they play a wide variety of games. We all know the best way to try a new game is to actually play it, but watching Chris and Aly is the next best thing.

From dexterity/skill games, strategy games, balance games, word games, and more, you’ll find them all here on their channel and their Amazon storefront, which features over 100 of their favorites. Games4two even have a long-running partnership with Exploding Kittens.

Chris and Aly like to keep things interesting and they’ll often wager a friendly bet on the outcome of the game, such as loser makes dinner, loser washes the dishes, loser buys dinner, or loser cleans the bathroom – which only adds to the suspense. But one of the highest-stakes games they ever played was Catch the Moon – where the loser had to pay the mortgage!

4. DealCheats: The Best Deals on Amazon and Beyond

Gracey Ryback is the creator behind DealCheats and she’s obsessed with helping her audience find the best deals to save money. Her enthusiasm and money-saving hacks have gained her a loyal audience with over 1.1M followers on TikTok and 119K followers on Instagram.

Aside from her success on social media, DealCheats is also a prominent Amazon associate and Gracey routinely features her top picks of Amazon deals. She also highlights daily deals in her Instagram stories, and you can find even more bargains in her DealCheats Amazon storefront with offers like free food, can’t-believe-it’s-true discounts, and buy-one-get-one promos.

For Amazon Prime Day in 2022, she collaborated with Viviscal, a leading hair growth supplement, in the video below. She’s also partnered with InBloom, the wellness brand created by actress Kate Hudson.

We highly recommend checking out her content regularly for the latest updates. But if you see anything you like, be sure to act fast, as the deals may expire or sell out at any time.

5. Stephanie Pena: A Fun-Loving Mom Famous for Relatable ‘Day in the Life’ Content

Stephanie Pena is a TikTok star who’s known for her ‘day in the life’ vlogs. With over 1.1M followers on TikTok and 283K followers on Instagram, her videos regularly gain hundreds of thousands of views due to her energetic personality and relatable content focused on beauty, lifestyle, and family. You‘ll find Stephanie dancing in front of the mirror while getting ready for the day, having fun with her son, and showing off some of her cutest finds on Amazon.

Pena’s Amazon storefront reflects some of the most important things in her life, from baby must-haves to home essentials, workout clothes, and makeup. For Prime Day last year, Amazon tapped her for a live stream of her favorite Prime Day Picks.

In one of her most popular posts with over 4.1M views, she shares her morning routine as she gets ready for an early home workout, which appears to be made up of equal parts weight training and dancing!

6. bymichellelei: A Rising Star with a Cozy Aesthetic

Michelle Lei, known online as @bymichellelei, is a prominent influencer in the home and lifestyle space with over 407.8K followers on TikTok and 304K on Instagram. A quick scroll through her socials showcases how she’s always on trend, and this season is no different as she embraces the hygge aesthetic that will make you feel all warm and cozy inside. All that’s missing is the crackling fireplace and hot chocolate!

One of her most popular TikTok’s has over 12.8M views and shows her organizing all of her pens and office supplies – guaranteed to make the neat freak in you breathe a sigh of relief as everything in her desk drawer goes in its proper place.

Michelle Lei also has a carefully curated Amazon storefront that features gift ideas, deals, inspo for holiday home decor, gadgets and tech, office accessories, and so much more. Her audience is primarily women between the ages of 18 – 34, and she’s the perfect collaborator for small-to-medium businesses looking to make a splash on Amazon.

For those of you who work from home, check out her Amazon Office non-negotiables video that will have you feeling fresh and more productive than ever. All in all, Michelle is a rising star who’s more chill and laid back than some of her peers, with a sharp eye that can bring any room to life.

7. The Double Take Girls: Twinning & Winning with Online Deals

Meet the stylish sister duo behind The Double Take Girls, Whitney and Lindsay, who have taken the influencer world by storm. With over 200K followers on Instagram, these twins are known for sharing their fashion finds, styling tips, and budget-friendly shopping hauls. Their content strikes the perfect balance between luxury and affordability, making them the go-to influencers for followers looking to score big on Black Friday deals without breaking the bank.

The Double Take Girls’ posts routinely rack up thousands of likes and comments, thanks to their genuine, down-to-earth personalities and stunning outfit inspiration. Whether it’s showcasing must-have seasonal staples or highlighting exclusive sales from top retailers, Whitney and Lindsay know how to make fashion accessible to all. From casual wear to chic holiday looks, their Black Friday guides help their followers stay stylish while maximizing their savings.

If you’re looking for influencers who bring both fashion and fun, The Double Take Girls are a must-follow.

8. Elaine Hargrove: Keeping it Real in the House of Hargrove

Elaine Hargrove, the creative mind behind House of Hargrove, has built an empire by transforming homes into stylish sanctuaries. With over 500K followers across Instagram and Pinterest, Elaine is known for her elegant farmhouse decor and savvy shopping tips that inspire thousands of homeowners. Her curated looks and DIY projects make it easy for followers to elevate their spaces, all while staying on budget—perfect for Black Friday sales.

Elaine’s warm and inviting content shows her keen eye for mixing high-end decor with affordable finds, and her audience spends all year awaiting her seasonal sales recommendations, especially during Black Friday. Whether it’s furniture, decor, or vintage pieces, Elaine’s expertise ensures that her followers can transform their homes into stunning spaces without overspending.

Keep an eye on Elaine’s feed during the lead up to Black Friday for exclusive promotions, must-have items, and budget-friendly tips that will help turn your home into the cozy haven of your dreams.

Supercharge Black Friday Sales Through Viral Nation’s Influencer Network

Looking to make a splash this Black Friday? Partnering with the right influencer can turn your seasonal deals into viral sensations. At Viral Nation, we specialize in fast, effective influencer marketing that drives results without the need for months of planning. Our proven approach connects brands with creators who resonate with your audience, ensuring your Black Friday deals reach the right people at the right time.

There’s still time to get your campaign up and running—let Viral Nation help you take your Black Friday to the next level!