Viral Nation in partnership with Public Mobile created a Canada wide campaign that addressed a pain that many Canadians feel: expensive phone plans with unreliable coverage.
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2.5 MILLION +
FACEBOOK & INSTAGRAM
439 K +
Viral Nation activated Canadian influencers on Instagram and Facebook that distributed picture and video content to their audience both organically and through paid media.
Viral Nation’s influencers published highly relatable premium content to Canadians increasing purchase consideration and social buzz around Public Mobile.
Public Mobile ran a promotional giveaway that helped drive awareness of their brand & plans.
The campaign was such a huge success that Public Mobile was unable to keep up with the incredible demand that was created by Viral Nation’s influencer campaign.
Viral Nation’s campaign resulted in thousands of Canadians switching carriers to Public Mobile.