#CRAYOLAEVERYWHERE

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TOTAL IMPRESSIONS:

7.1 MILLION +

PLATFORMS:

FACEBOOK, INSTAGRAM, MUSICAL.LY & YOUTUBE

INFLUENCER INTERACTIONS:

4 MILLION +

Viral Nation partnered with Crayola Canada during the most exciting time of the year.

With Christmas nearing, Crayola Canada trusted Viral Nation to put their new Air Marker Sprayer at the top of every Canadian kid’s Christmas wish list as well as drive awareness of the product to their parents.

 

Viral Nation activated Canadian influencers to demonstrate Crayola’s new Air Marker Sprayer on a variety of products, showing that the Air Marker Sprayer’s capabilities extend beyond paper and can truly be used everywhere.

CRAYOLA CANADA PRESENTS: #CRAYOLAEVERYWHERE

Globally recognized brand, Butterfingers, partnered with Viral Nation to drive relevance and influence purchase consideration with branded content through top creators.

THE RESULT

During the campaign, Crayola Canada received an overwhelming amount of traffic to their e-commerce site that ultimately

crashed the website (oops!). By activating influencers that Canadian kids resonated with, Viral Nation’s campaign resulted in higher than expected

social engagement and sales.

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