#CRAYOLAEVERYWHERE INFLUENCER MARKETING CAMPAIGN

Viral Nation partnered with Crayola Canada

during the most exciting time of the year.

With Christmas nearing, Crayola Canada trusted Viral Nation to put their new Air Marker Sprayer at the top of every Canadian kid’s Christmas wish list as well as drive awareness of the product to their parents.

Viral Nation activated Canadian influencers to demonstrate Crayola’s new Air Marker Sprayer on a variety of products, showing that the Air Marker Sprayer’s capabilities extend beyond paper and can truly be used everywhere.

THE RESULTS

During the campaign, Crayola Canada received an overwhelming amount of traffic to their e-commerce site that ultimately crashed the website (oops!). By activating influencers that Canadian kids resonated with, Viral Nation’s campaign resulted in higher than expected social engagement and sales.

TOTAL IMPRESSIONS:

7.1 MILLION +

PLATFORMS:

FACEBOOK, INSTAGRAM, MUSICAL.LY & YOUTUBE

SOCIAL MEDIA INTERACTIONS:

4 MILLION +

WEBSITE CRASH:

YES