WORLD AIDS DAY INFLUENCER MARKETING CAMPAIGN
PAVING THE WAY FOR A NEW GENERATION: AN AIDS FREE GENERATION.
In partnership with Rovio, Apple and (RED), Viral Nation created a worldwide Games for (RED) campaign in support of (RED)’s initiative to create an AIDS free generation.
Viral Nation activated 6 of the world’s top influencers reaching millions of people around the world, helping to drive awareness of (RED)’s amazing initiative through Angry Birds 2.
Viral Nation’s influencers perfectly integrated the campaign into their content creating huge buzz for Angry Birds 2 and (RED), and moved Angry Birds 2 up the App Store charts in every category.