With brands projected to spend $39 billion on influencer marketing in 2025 — a 10% increase from previous years — the question is no longer whether influencer marketing works, but how brands can make it work at scale.
With brand fit, brand safety, and cultural moments happening at the rapid pace of social, scaling influencer marketing efforts is both the biggest hurdle and opportunity for brands.
Dive into the how and why with our latest white paper:
- Scaling Creator Marketing with Intention: Brands that invest in integrating technology, rights management, and platform-specific strategies will outperform competitors in scalability and cost-efficiency.
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Driving ROI Through Targeted Campaigns: Precision drives better ROI by focusing efforts on high-value opportunities, from careful creator selection to optimizing consumer touchpoints.
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Creators as Strategic Partners, Not Just Amplifiers: Building true partnerships with creators enhances campaign authenticity, fosters trust, and unlocks new forms of value across platforms and industries.
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2025 Creator Economy Playbook: We’ve handpicked the creator trends that will drive the greatest impact for brands.