In the spirit of International Women’s Day (March 8), let’s take a moment to shine a spotlight on the women changing social narratives with their irresistible style and charm.
These tastemakers and content shakers have not only carved out spaces for themselves but also empowered other women to do the same. So it will come as no surprise that research by the Influencer Marketing Hub found women not only use social media more than men but also spend more time using it for brand research.
Join us as we explore the stories of these remarkable women whose influence extends beyond content creation to inspire and empower. Their journey highlights the transformative power of using one’s voice and platform for good, setting the stage for a deeper discussion on some of the most challenging cultural hurdles of our time.
Why 2023 Was the Year for Female Influencers
The ability of women to connect with audiences on a personal level, coupled with their creative and strategic approach to content creation, makes women influencers invaluable partners for brands looking to engage with consumers on a deeper level. Research from 2023 found 77% of influencers monetizing their content are female, showing women are driving change and influencing trends.
One pivotal moment in 2023 was the success of the Barbie movie at the box office, shattering records for women directors. This achievement was significantly propelled by the strategic involvement of women influencers, who played a critical role in amplifying the movie’s reach and appeal across various social platforms.
Last year we saw the #HP30Women list celebrating women in the influencer marketing industry, showcasing a diverse range of talents across the globe. Finally, The Women in Influencer Marketing (WIIM) community continued to underscore the impact of female leadership and mentorship in the industry. With mentors from leading companies like Pinterest, YouTube Shorts, and VICE, WIIM fostering a supportive environment for women to excel in influencer marketing.
Shining Influencers of Women’s Day 2024
In honor of Women’s Day 2024, we’re shining a spotlight on an extraordinary group of women influencers, each bringing their own unique flair and passion to the digital landscape.
From the arts to activism, fashion to tech, these women have not just made a name for themselves; they’ve ignited movements, fostered communities, and uplifted voices. Their stories are testaments to the power of authenticity, resilience, and the boundless potential of women everywhere to shape, influence, and transform our global narrative.
Celebrating the achievements and creative endeavors of these inspiring figures, we invite you on a journey through the diverse worlds they’ve carved out on various platforms.
Brooke Ashley Hall
Followers: 14.3M on TikTok, 1.2M on Instagram
Brooke Ashley Hall is the epitome of a modern-day fairy tale wrapped in the glitz and glam of social media. Brooke is not just any influencer; she’s a fashion-forward, fitness-loving, family-first kind of gal. Together with her husband, Marco Hall, she spins everyday moments into gold on their YouTube channel The Beverly Halls, where pranks and challenges meet heartwarming family vlogs.
@brookeashleyhall I just owned my power 💜✨ @Keys Soulcare @Alicia Keys ♬ original sound – Brooke Ashley Hall
On her own channel, Brooke becomes the bestie you’ve always wanted, spilling the tea on the latest makeup and fashion hacks. Her journey from a young mom overcoming hurdles to a powerhouse influencer is nothing short of inspiring. Brooke’s knack for blending style with substance, all while keeping it real, has not only earned her a dedicated following but also made her a magnet for chic brand collaborations
Melissa Gorga
Followers: 2.8M on Instagram, 1.3M on Facebook, 857K on X
Melissa Gorga, famed for her vibrant stint on The Real Housewives of New Jersey, is much more than just a reality TV star. Her unique blend of styles, which features everything from glamorous dresses to chic casual wear, reflects her entrepreneurial spirit through her boutique, Envy by Melissa Gorga.
Her approachable yet aspirational lifestyle, combined with her knack for navigating the complexities of life in the public eye, cements her status as a multifaceted influencer whose appeal spans beyond just fashion enthusiasts to those captivated by her story of growth, family, and self-expression.
Pinky Patel
Followers: 5.3M on TikTok, 1M on Instagram
Pinky Patel, originally from Illinois, has captured hearts and tickled funny bones as a PTA mom turned comedic sensation. Her unique blend of humor, infused with relatable commentary and a dash of glamor from her “glam cave,” has resonated with millions. Pinky’s viral videos, which have amassed over 89M likes on TikTok, feature her hilarious take on everyday life, making her a beloved figure in the digital comedy scene.
@pinkypatelofficial #duet with @Katie Combs #gossip ♬ original sound – Katie Combs
Her brand affiliations include partnerships with household names like Clorox, Pfizer, and Pure Leaf Tea, showcasing her versatility and appeal across different audiences. Pinky’s New Crown: Who Dhis tour is a testament to her rising stardom, offering fans a chance to experience her vibrant personality and comedic genius live. With a fan base exceeding 6M, Pinky Patel’s journey from a PTA mom to a viral comedian is a fun and inspiring story for anyone looking for a mix of humor, authenticity, and relatable content.
Kara Roselle Smith
Followers: 123K on TikTok, 72K on Instagram
Kara Roselle Smith seamlessly bridges the worlds of fashion, beauty, and social activism. She uses her presence on social media to not only set trends but also to spotlight the social injustices facing marginalized communities in America. From lifestyle and wellness to educational infographics on racial justice and democracy, her content educates us on how to be better allies, the importance of Black voices, and the intricacies of qualified immunity.
For Kara, Covid was a period of reflection and learning propelled her to use her creativity for a cause, leading to the production of content that not only entertains but also informs and empowers. Kara’s activism is deeply personal, rooted in her identity as a proud member of the Chappaquiddick Wampanoag of the Wampanoag Nation, where she contributes to her tribe’s efforts for recognition and land reclamation.
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LaToya Forever
Followers: 1.5M on YouTube, 1M on Instagram
LaToya Shambo stands out in the influencer world as the founder and CEO of Black Girl Digital, Inc., a pioneering agency advocating for wage equity for Black and Multicultural women in the influencer marketing industry. With a rich background that spans roles in radio sales, media buying, media planning, account management, digital ad operations, activation, and brand partnerships, LaToya’s journey from a music school student to a marketing and advertising expert is both inspiring and groundbreaking.
@latoyabruhWhen bestie says FT me and it’s not THAT kind of FT 😩♬ original sound – LaToya Bruh
Following a life-altering incident, she embarked on an entrepreneurial path to create brand partnerships and opportunities for black female bloggers, addressing a previously unmet need. Her agency, Black Girl Digital, is renowned for its white-glove service in brokering partnerships between Fortune 500 companies and creators, emphasizing fair and equitable payment.
Dr. Danielle Belardo
Followers: 282K on Instagram, 76K on X
Dr. Danielle Belardo, known as “The Veggie MD,” combines her expertise in preventive cardiology with a passion for debunking wellness myths, making her a standout influencer in the health sphere. With a practice in Los Angeles, she focuses on cardiovascular health, emphasizing the power of evidence-based medicine and nutrition to her international audience.
Belardo’s podcast, Wellness: Fact vs. Fiction, dives into the science behind health trends, engaging listeners with discussions on women’s health, nutrition, and debunking pseudoscience. Her viral initiatives, like the 7-Day Plant-Based Challenge, showcase her commitment to promoting plant-based nutrition, drawing attention from over a thousand physicians and garnering widespread participation.
Food My Muse – Nadia Aidi
Followers: 710K on Instagram, 233K on TikTok
Nadia Aidi, the culinary creative force behind Food My Muse, serves up a delightful blend of flavors influenced by her rich heritage, combining Syrian and Mexican cuisines with the cultural stories behind the dishes. Growing up in a professional kitchen where her father was a restaurateur, Nadia honed her craft from an early age, mastering the art of merging traditional dishes with fresh ingredients and unexpected spices.
Nadia’s journey into the viral world began with a Pinterest video of her cooking steak, which astonishingly garnered over 10M views, marking her debut into the realm of internet sensation. From sushi-inspired dishes to innovative takes on classic meals, Nadia’s content is a testament to her culinary versatility and creativity.
Tess Sinatro
Followers: 721K on TikTok, 206K on Instagram
From her humble beginnings as a P.E. teacher, Tess Sinatro now brings a refreshing blend of culinary creativity and musical flair to the world of TikTok and YouTube. With a knack for elevating traditional dishes, Tess captured hearts with a five-part Thanksgiving series, turning side dishes into the stars of the show, and amassing over 1M views. Tess recently caught the attention of celebrity Chef Bobby Flay, who reached out to cook with her.
@lamb_chop97 @Bobby Flay ♬ original sound – tess sinatro
From Green Beans Almondine to a unique take on Thanksgiving Eggs Benny, her content is a delightful mix of flavors and tunes, featuring artists like John Mayer and Hall and Oates, making every cooking session a musical journey. Tess’s approachable style and fun twists on classic recipes create a captivating experience for her audience, promising delicious meals and good vibes.
Tactical Gramma – Michelle Statham
Followers: 1.7M on TikTok
Tactical Gramma, real name Michelle Statham, is a vibrant force in the gaming world, known for her exceptional skills in first-person shooter games like Call of Duty. At 57, she defies the typical gamer stereotype, embodying a grandmother who not only excels in gaming but also fosters a positive, uplifting community she lovingly refers to as “Grandkids.”
Statham is not just about games; she leverages her platform for good, actively supporting St. Jude Children’s Research Hospital with fundraising events that blend humor, gaming skill, and philanthropy. This blend of gaming excellence, compassionate community building, and philanthropy makes Tactical Gramma a standout influencer, inspiring women and men alike to embrace their passions, regardless of age.
Naomi Hearts
Followers: 1.1M on TikTok, 80K on Instagram
As a trans-Latina TikTok trailblazer, Naomi Heart champions body positivity and self-love, sharing her journey and inspiring others to embrace their true selves. Naomi’s content, a blend of comedy, beauty, makeup, and fashion, is a testament to her belief in self-acceptance and the beauty of diversity.
Lexi DIY
Followers: 2M on TikTok, 714K on Facebook, 440K on YouTube
Lexi DIY, born Lexi Combs, is the embodiment of creativity and resourcefulness in the DIY realm. Her journey into the world of do-it-yourself crafts took a significant turn during her own wedding planning, where she faced the challenge of creating affordable, yet elegant wedding decor. This experience sparked a broader mission: to empower others to embrace their DIY potential, whether in crafting their dream wedding, revamping their living space, or undertaking any project that calls for a personal touch.
@lexi.diy Cant wait to see the comments on this one 😂🤪 #renovation #diyrenovation #renovationproject #diy ♬ original sound – mads mitch
Her content, rich with home renovation and decor tips, blossomed during the 2020 quarantine, showcasing her ability to transform the ordinary into the extraordinary, from wedding essentials to festive Christmas decor, capturing the hearts of DIY enthusiasts worldwide. Lexi’s online shop, Lexi DIY, features a collection of carefully designed products printed on premium matte paper and encased in a matte black frame from renewable forests, underscoring her commitment to sustainability.
Cass Martin
Followers: 2M on Instagram, 741K on Facebook, 378K on TikTok
Cass Martin stands out for her commitment to blending raw strength with an approachable aesthetic, making fitness seem both aspirational and attainable. Her regimen, characterized by intense workouts ranging from deadlifts to squats, is matched with a disciplined yet relatable dietary approach, demonstrating that balance is key to achieving physical prowess.
Martin’s message, focusing on storytelling and emotional engagement, resonates well with her audience, showcasing how fitness journeys are not just about physical transformation but also about mental resilience. Her unique position as a fitness icon who juggles a career in construction with her passion for bodybuilding serves as a powerful reminder of the importance of pursuing one’s passions with dedication and hard work.
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Sanya Richards-Ross
Followers: 566K on Instagram, 487K on Facebook
Sanya Richards-Ross, an Olympian whose legacy transcends the track, embodies elegance, empowerment, and excellence. Born in Jamaica and blossoming in the USA, her journey from athletic stardom to a fashion and philanthropy icon captivates and inspires. Richards-Ross channels her competitive spirit into fashion, launching the SR Collection and the holiday-themed COORDINATES line, blending style with family unity.
Beyond the glitz, her heart for giving back shines through initiatives like the Prom Glam and Empowerment Program, underlining her role as a mentor and advocate. Her life story, marked by triumphs and trials, including battling health issues and making personal sacrifices, is shared with honesty and courage, resonating with many. Sanya’s commitment to family, faith, and community, coupled with her achievements on and off the field, make her an enduring inspiration.
Dani DMC
Followers: 496K on YouTube, 556K on Instagram, 320K on TikTok
Battling societal pressures and breaking free from the constraints of conventional beauty standards, Dani has emerged as a “confidence activist,” a term she proudly wears. Her content, ranging from fashion hauls to lifestyle advice, resonates with a broad audience, emphasizing that confidence and beauty are not exclusive to a specific size or shape.
Dani’s message is clear: confidence is your superpower, and it’s something to be shared, not hidden. Dani’s journey from facing challenges as a plus-size individual in the modeling and content creation space to becoming a role model for unapologetic self-acceptance is not just inspiring but also a call to action for everyone to redefine their beauty standards and embrace their inner confidence.
The Lucky Few – Heather Avis
Followers: 127K on Instagram
Heather Avis, the force behind The Lucky Few, embodies advocacy with flair, championing inclusivity and celebrating differences for over a decade. As a New York Times best-selling author of The Lucky Few: Finding God’s Best in the Most Unlikely Places, Heather captivates audiences with her infectious energy and unwavering commitment to shifting narratives. Together with her close friends Micha Boyett and Mercedes Lara, she hosts the wildly popular The Lucky Few Podcast, delving into crucial conversations within the Down Syndrome community, amplifying voices that deserve to be heard.
Through the Lucky Few Foundation, Heather spearheads a global storytelling movement, fostering a world where everyone feels valued and included. With a robust social media presence, Heather and her team leverage their platform to ignite real conversations and connect with a diverse audience.
Partner Up with Female Influencers in 2024
As we celebrate Women’s Day 2024, let’s recognize the incredible impact of female influencers in shaping trends and fostering meaningful engagement. Their authenticity and relatability have become pillars in connecting brands with diverse audiences, forging connections that resonate deeply.
At Viral Nation, we specialize in harnessing the magic of influencer marketing, providing brands with access to a vast network of digital talent. Whether you’re launching a new product, expanding brand awareness, or exploring new markets, our team is dedicated to finding the perfect social match for your needs, ensuring your message stands out in the competitive digital landscape.
The Viral Nation Talent team represents over 900+ creators and influencers across 35 content verticals. If you’re interested in influencer marketing for your next campaign, please contact us today.
