Be more than batteries and bunnies
People love the Energizer brand for its cute bunny mascot and memorable ads. When Energizer wanted to extend that love to other products, it partnered with Viral Nation to establish two new lighting products – Energizer Headlamps and TAC 700 Flashlights — as top picks in portable lighting.
Making portable lighting “bunny-famous”
While Energizer batteries are firmly established as a consumer favorite, their new portable lighting products needed a boost to achieve the same recognition and market share.
To capture consumer attention during the critical holiday period, Viral Nation crafted and managed a multi-platform influencer marketing campaign from ideation to execution.
It involved six influencers creating content for YouTube, Facebook, and Instagram to inspire consumers to purchase directly from Energizer’s dedicated Amazon product pages.
Influencers received both the TAC 700 flashlight and Energizer headlamp. With the freedom to choose which product to promote, creators found unique, natural ways to incorporate Energizer into their holiday-season content, which
included unboxings and POV reviews. There were even videos featuring the famous Energizer Bunny!
Every piece of content included the benefits of Energizer’s products and these videos and posts helped position Energizer as the go-to brand for portable lighting by promoting Energizer’s products as ideal stocking stuffers.
Success that lit up the holidays
With influencers positioning Energizer as the perfect stocking stuffer in well-timed holiday content, this campaign helped drive awareness and sales for Energizer during retail’s loudest – and most important – time of the year.
