Here’s how a YouTube influencer marketing campaign drove over 10 million interactions for ViewSonic in the lead-up to the holidays.
When ViewSonic needed to grow brand awareness and drive sales for their range of projectors and gaming monitors, they turned to Viral Nation with an ambitious goal: make ViewSonic one of the hottest visual display brands to get your hands on during the holidays.
Viral Nation devised a strategy that leveraged influencers and brand publishers on YouTube and Instagram. We partnered with 18 influencers to spread the word about ViewSonic’s products and encourage their audiences to purchase
directly on Amazon.
During the holiday lead-up, YouTube’s top tech and gaming influencers produced original content to showcase ViewSonic’s monitors and projectors.
Well-loved tech YouTubers like SoldierKnowsBest, Kevin the Tech Ninja, and Unwrap published engaging content and in-depth reviews. Meanwhile, celebrity League of Legends player BunnyFuFuu, YouTube’s JayZTwoCents, and other major names in gaming took ViewSonic gaming monitors for a detailed test drive.
Photography and filmmaking influencers Jeven Dovey and Chris Hau positioned ViewSonic monitors as unbeatable for their size, resolution, and performance. And YouTube star Shonduras produced a 15-minute video where his team showed off the ViewSonic 4K UHD Home Projector’s capabilities by installing it in a studio warehouse and playing game on a massive wall.
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Campaign creative was also redistributed through a network of key social publishers to further amplify awareness and sales.
By using innovative influencer content on YouTube and amplifying it across brand publishers and Instagram, Viral Nation drove awareness and sales during the holiday buying period.
With 18 influencers, 26 posts, and a 2.5% CTR, the campaign exceeded targets by 142%!
