Zoe is a young fashion-focused creator and mother who loves to showcase her family, outfits, and their day-to-day life across her content. Zoe is a recent mother of two and loves showing off her family and their creative matching outfits.
Meet Zoe Lee, a fashion-savvy content creator and mother of two who brings a unique blend of style, family moments, and everyday life to her social media. Known for her family-centered fashion content, Zoe shares her journey, inspirations, and tips on balancing creativity with parenthood.
Who are you? What’s your preferred platform & content vertical?
My name is Zoe Lee, a content creator, mother of two, fashion stylist, and nurse. I have been creating fashion-related content for a while, and in the past couple of years, our family-matching TikTok content has been the main channel that gained some followers. I also post on YouTube, which is on pause right now but will continue with family vlogs, hauls, etc. I also post fashion-related content on Instagram.
View this post on Instagram
How did you get introduced into the content creator space?
I always wanted to create content, but after graduating college, I had the courage to finally start making videos and post on YouTube. I am trying all kinds of different types of platforms at this time, and TikTok was one of them!
What do you wish you knew when starting as a content creator?
That I should’ve tried all kinds of different types of topics/niches so I know what my audience wanted more, instead of being too careful of what I posted. For example, even though I can speak fluent Korean, I was afraid to have mainly Korean subscribers on my YouTube channel so I only posted in English. I had some Korean followers because they loved my USA living vlogs, I was stubborn and did not continue more with that content. That was around 2015, when Korean YouTube channels were starting to get more popular.
All About Family
Zoe shares how her family inspires her content, bringing authenticity to her work. She opens up about managing life as a content creator and full-time mom, balancing her passion for creative storytelling with the joys and responsibilities of parenthood.
@zoeandjoon weekend dates🙂↕️✨
How has becoming a mother impacted your creative content?
When I started YouTube, I wanted to commit more time to making videos. But after a year of making content, I got pregnant and I was very sick during pregnancy and after, it was hard making content. However, as I became more used to balancing out time and sending our first one to school, I started getting back to content creating. Now that we have another baby, I am back to having less time to make (content), but now I know what to expect as a mom to a newborn baby, I have been able to continue to post content regularly.
What does it mean to be a part of the AAPI community?
I was not raised in the U.S., so I did not know how it is not being represented in the media, or what it meant to be living as a minority before. The more time I spent in the U.S., the more I realized the importance of representing and having a voice as being part of AAPI.
Brand Campaigns
Zoe reflects on the excitement of collaborating with top brands, sharing her experiences from past campaigns that brought her family’s unique style to a larger audience. She also discusses her dream partnerships, envisioning future projects with brands that align with her love of fashion, family moments, and quality storytelling.
What campaigns have you been a part of?
I have been part of Amazon, the Paws of Fury movie promotion, Disney, Puss n Boots, Tilly’s, and more.
Get exclusive insights into scaling influencer campaigns, creating intentional content, and redefini
What was your favorite or most viral piece of content? Why?
I love all of our viral top three family matching outfit Tiktoks, but my favorite is the one where Joon says Hi in Korean directly to the camera. It’s the cutest moment that is captured on Tiktok!.
What would be your dream brand(s) to work with?
I would love to work with more fashion brands since I love fashion, and dressing up as a family is always so much fun, it’s a passion of mine. I would also want a brand deal with a car maker, I am thinking of Hyundai since we enjoy our Hyundai car a lot!
Are there any brands you’d like to see your family styled in?
It is definitely a dream, but I would love to be part of a luxury brand social media campaign as a family! It would be fun to be part of Zara, where they not only have adult clothes but also cute baby/children’s clothes.
How do you find new ways to maximize items in your wardrobe?
I always look at different ways, non-typical ways to style certain clothing. Also, I take every chance to style a basic item, like a classic pair of denim jeans or a white t-shirt. I never pair an outfit the same every time, even if I am using the same items over and over again.
@zoeandjoon our mini-me 🤭
What do you love the most about what you do?
I love that I can spend time with my family, have fun wearing fun outfits together and at the same time create content to entertain our followers! I am also grateful that I am able to stay at home with my newborn baby at this time, and still be able to create some content.
What content / personal challenges have you come across and how have you overcome them?
I always dealt with having insecurities, comparing myself with other influencers, or being too self-critical all the time. Over time, I started to change how I think, and be more grateful about the things I have accomplished or done, or even simple things like enjoying being with my family.
Viral Nation Connects Brands with Creators that Resonate
From coordinating matching family outfits to crafting trend-setting fashion moments, influencers like Zoe Lee transform everyday life into captivating digital stories. Viral Nation’s influencer network empowers creators across every niche to connect with highly engaged audiences, creating meaningful, lasting connections and amplifying brands in authentic ways. Follow Zoe Lee on Instagram and TikTok for more great content.
