Embark on a journey into the enthralling universe of fashion illuminated by the pioneering visions of influencers and creators. The people we’ve chosen for this list are sculpting a new definition of influence within today’s shopping habits.
A study by Pew Research Center found that a significant segment of younger social media users, particularly those aged 18 to 29, not only follow influencers and content creators but also make purchases based on their recommendations. Moreover, the influence of fashion influencers extends deeply into activewear and fitness realms, where sponsored content continues to captivate audiences through engaging video content.
With their fingers firmly on the pulse of what’s hot and what’s next, let’s take a look at the top fashion creators inviting us into their worlds, sharing insights, tips, and inspirations that keep us scrolling for more.
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2025’s Fashion Trendsetters
From the vibrant streets of LA to the bustling avenues of New York, our curated list spans influencers who embody the spirit of innovation and authenticity.
Each creator brings a unique perspective to the table, whether it’s through challenging age conventions, laughing about cultural narratives, or challenging beauty standards with bold, empowering messages.
These trendsetters are weaving stories that resonate, inspire, and connect with audiences globally. Their collaborations with brands underscore their significant impact, transforming partnerships into conversations and outfits into statements.
Kenz Lawren
Location: Los Angeles
Followers: 79.1K on YouTube, 1.5M on TikTok, 225K on Instagram
Kenz Lawren is a multifaceted creator and model taking the beauty and fashion world by storm. She started her journey on TikTok in 2020, where her genuine content giving a look into the real life of a model quickly resonated with a wide audience.
@kenzlawren“Clean Girl Aesthetic” Makeup— except real and straight to the point. Let me know if you have any questions 💅 #modeltips #cleangirlaesthetic #nomakeupmakeup #makeuptips #makeuptutorial #beautyhacks #glassskin #modellook♬ Light of Night – Gakuen
Known for her vibrant and relatable style, Kenz has partnered with top brands like Sephora and Ulta, bringing her unique flair and authentic voice to their campaigns. Her behind-the-scenes videos during fashion week have gone viral, showcasing her trendsetting abilities and solidifying her place as a key player in the fashion industry. Whether she’s sharing makeup tips, inspiring advice, or fashion hacks, Kenz’s content is always real, fun, and empowering.
Alix Earle
Location: Miami
Followers: 7.1M on TikTok, 3.8M on Instagram
TikTok trends superstar and host of the Hot Mess podcast, Alix Earle brings her millions of followers along with her when she travels, gets ready for events, preps meals, and generally takes on the ins and outs of life as a fashion and beauty content powerhouse and mom.
@alixearleSHES TAKEN 💍 #umiami #grwm #wedding♬ original sound – Alix Earle
Beyond top-quality outfit inspiration and beauty looks, Alix’s audience keeps up with her content for its openhearted and fun look into her real life.
Terrence Bradshaw
Location: Los Angeles
Followers: 813K on Instagram, 322K on TikTok
Terrence Bradshaw is a fashion first creator who brings a fresh perspective to wellness and everyday living. His content spans a range of topics, from lifestyle routines and fitness tips to food recipes and cleaning hacks. Whether he’s sharing his daily workout sessions or offering motivational insights, Terrence’s videos provide a glimpse into his personal life, including updates on his apartment and practical advice for his audience.
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Terrence has collaborated with top brands like HOKA and Samsung, integrating their products into his content while offering exclusive discounts to his followers. One of his most viral moments was a simple yet satisfying video of him cleaning his apartment, which racked up over ten million views. In addition to his engaging content, Terrence offers a popular workout program, the “12 Week Physique Transformation Guide,” helping his audience achieve their fitness goals.
Luxe Tourista
Location: Toronto
Followers: 190K on Instagram
In the opulent world of travel, Tara, better known as Luxe Tourista, crafts narratives that whisk her audience away to the most extravagant corners of the globe. Launching her journey in early 2017 with a wealth of knowledge from her finance and digital strategy background, Tara soon racked up over 100 luxury hotel experiences enriching her portfolio. Her collaborations with illustrious brands like the Four Seasons and Six Senses underline her adeptness at curating content that resonates with the desires of luxury travelers.
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Her content, enriched with breathtaking visuals and invaluable insider tips, is tailored for a discerning audience that spans affluent professionals and, more recently, globe-trotting families. Embodying the mantra “Work Hard/Travel Harder,” Tara’s Luxe Tourista brand stands as a beacon for any go-getter aiming to elevate their travel experiences.
Patti Avery Schmidt
Location: New Jersey
Followers: 1.2M on TikTok, 289K on Instagram, 158K on YouTube
Patti’s journey is notably marked by the joy of welcoming her fourth child at 44, a narrative that has charmed many from far and wide. Patti’s content, rich with the themes of family dynamics, the surprises of life, and the passage of time, finds a special place in the hearts of grandparents and those enchanted by the warmth of family stories.
@pattiaveryschmidt#motherdaughter #genx #genalpha #momtok♬ Green Green Grass (Sped-Up) – George Ezra
Through her montages and vlogs, she paints a vivid picture of her life with her husband and their four children, capturing the essence of parenthood, personal growth, and the intricate beauty of familial ties. Embedded in her creations is the tale of Avery, the youngest daughter and a delightful surprise, bridging the age gap with her older brothers and weaving a unique bond that Patti lovingly showcases.
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Jon Moon
Location: Los Angeles
Followers: 1.7M on TikTok, 377K on Instagram
Jon Moon crafts a vibrant tapestry of Korean family life, humor, and relatable scenarios through his videos, painting vivid stories of Korean culture and characters. His unique storytelling, a blend of sharp writing, hilarious editing, and real people, invites viewers into the humorous world of Korean households.
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Jon Moon’s content brilliantly satirizes cultural experiences with humor and insight, such as a Korean mother insisting her children work at her nail salon or his exaggerated approaches to mukbangs (eating) across world cultures. Jon’s mission statement is simple: “to make people laugh” and he achieves that through a continuous stream of sketches and characters that bring joy and reflection to viewers from all walks of life.
Brooke Ashley Hall
Followers: 14.3M on TikTok, 1.2M on Instagram
Brooke Ashley Hall embodies a contemporary fairy tale illuminated by the shimmer and allure of social media. Brooke stands out with her keen sense of fashion, passion for fitness, and family-oriented approach. Alongside her husband, Marco Hall, she transforms everyday life into captivating content on their YouTube channel, The Beverly Halls, where playful pranks and challenges merge with touching family vlogs.
@brookeashleyhallI just owned my power 💜✨ @Keys Soulcare @Alicia Keys♬ original sound – Brooke Ashley Hall
On her personal channel, Brooke becomes the ultimate friend, sharing insider tips on the latest in makeup and fashion. Her evolution from a young mom facing obstacles to becoming an influential powerhouse is truly motivating. Brooke’s ability to merge fashion with meaningful content, all while maintaining authenticity, has not only garnered her a loyal fan base but also made her a sought-after partner for fashionable brand collaborations.
LaToya Forever
Followers: 1.5M on YouTube, 1M on Instagram
LaToya’s content artfully combines engaging family activities, like making slime with her 2-year-old, with personal stories of life’s pivotal moments, such as giving birth and exploring beauty and fashion trends. Motivated by a significant personal event, LaToya took an entrepreneurial leap to forge partnerships and carve out opportunities for black female bloggers, catering to a gap in the market.
@latoyabruh😅😅😅 #momsoftiktok #pregnantcheck #fypシ #fyp #foryou♬ original sound – Connor
She distinguishes herself in the influencer realm as the founder and CEO of Black Girl Digital, Inc., an agency at the forefront of advocating for fair compensation for Black and Multicultural women in the influencer marketing sector. Her firm is celebrated for its exceptional service in facilitating partnerships between Fortune 500 corporations and content creators, with a focus on just and equitable remuneration.
Javiera
Location: Los Angeles
Followers: 633K on TikTok, 373K on Instagram
Javiera champions the ethos of body positivity and fashion inclusivity through her distinctive style and compelling narrative as a first-generation immigrant from Chile. Her fashion sense, a harmonious blend of comfort and style, features iconic mom jeans paired with crop tops, embellished with an array of accessories like rings and layered necklaces.
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Javiera’s belief that happiness and beauty transcend conventional body metrics has become a cornerstone of her content, inspiring a diverse community of followers. Her partnerships with leading brands like SKIMS, REVOLVE, and Nike underscore her impact and credibility in the industry. Javiera brings a unique perspective to her content, blending bold colors, statement accessories, and a fusion of traditional and contemporary fashion elements.
Melina Marissa
Location: Toronto
Followers: 489K on Instagram
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Melina Marissa, a beacon in the world of sustainable fashion and lifestyle, crafts a narrative that intertwines the elegance of thrifted clothing with the ethos of ethical purchasing. Her endeavors span from showcasing the latest in sustainable fashion and thrifting to diving into the world of hairstyling and fashion accessories.
Venturing beyond the realm of fashion, Melina shares her adventures in learning gymnastics, rock climbing, and pole dancing at 29, echoing her mantra that age is just a number when it comes to fun and self-discovery. She boasts an impressive collection of collaborations with clothing brands like Kotn, O’Neill, and Woxer underscoring her influence throughout the fashion world.
Har_fie
Location: UK
Followers: 1.4M on TikTok, 227K on Instagram
Harry Field, better known as Har_fie, stands at the forefront of the fashion-forward cosplay and modeling world, bringing to life an array of characters from the gaming and anime spheres. His wardrobe transformations span the agility of Spiderman to the adventurous chic of Ezreal from League of Legends. Harry’s sartorial prowess caught the eye of Electronic Arts, leading to a partnership to showcase their Apex Legends Doppelgangers event.
@har_fieIt’s time to get Bamboozled with the New Apex Legends doppelganger event! TRAILER #ad #ApexLegends #Mirage♬ original sound – Har_Fie
Beyond embodying characters, Harry co-founded Project 4 with Tier One Entertainment, pioneering an idol group that blends gaming, anime, and music influences, setting new trends in entertainment fashion. His ventures into the business side of entertainment continue with Exobase Creative, a production company he co-founded, aiming to infuse the gaming and esports scenes with innovative live-action content that marries visual flair with storytelling.
Dani DMC
Location: Los Angeles
Followers: 496K on YouTube, 556K on Instagram, 320K on TikTok
Dani DMC has made a mark as a “confidence activist,” proudly challenging societal norms and the traditional notions of beauty. Through a mix of fashion insights and lifestyle guidance, her content resonates with many, promoting the idea that confidence and beauty are not confined to any particular size or shape.
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Dani champions confidence as a vital force to be celebrated and shared, transitioning from overcoming the challenges associated with being plus-size in modeling to becoming a symbol of unreserved self-love. Her journey is not just motivating but a call for everyone to redefine beauty standards and ignite their inner confidence
Tati Westbrook
Location: Bellevue
Followers: 8.22M on YouTube, 2.3M on Instagram, 1.1M on X
Tati Westbrook, an epitome of timeless sophistication in the fashion community, has carved out a niche where classic, versatile styles dominate. From her early days as a freelance makeup artist and stylist in Hollywood, sans formal cosmetology training, to becoming a fashion influencer with a vast following, Tati’s journey is a testament to her talent and dedication to the craft. Her content is a treasure trove of fashion hauls, styling tips, and wardrobe essentials, offering an in-depth look at both high-end and affordable fashion. Tati’s balanced approach, showcasing both the pros and cons of the pieces she reviews, has cemented her as a trusted authority in the fashion world.
In October 2019, Tati expanded her influence by launching Tati Beauty, earning rave reviews and eager anticipation from fans. Prior to this, she founded Halo Beauty, focusing on beauty and wellness supplements. Tati’s personal life, including her marriage to James Westbrook in 2017 and her stepson’s appearances in her content, adds a relatable and familial touch to her platform, seamlessly blending personal anecdotes with professional fashion advice.
Tori Nishino
Location: Santa Monica
Followers: 1.6M on TikTok, 648K on YouTube, 427K on Instagram
Tori Nishino’s transformative journey from the structured world of corporate finance to the expressive realm of professional shuffle dancing is nothing short of inspiring. Tori’s shuffle dancing, wellness, and lifestyle, radiates joy, inspiration, and an infectious energy that encourages others to chase their dreams.
@torinishinoWho’s up for a challenge? Try the Tropicana #DontDropTheTrop dance – can you do it without spilling a single drop? 🍹 #ad♬ Free Your Soul – Eleven
Tori collaborates with a roster of brands that align with her ethos—Outshine, Nerds, DSW Shoes, and Royal Caribbean, to name a few—blending her love for dance with a keen eye for wellness and fashion. Perhaps most captivating is her series with Bon Bon, her dog, where they dance in stunning locales, turning each video into a heartwarming escapade. Tori’s story is a beacon for anyone yearning to make their wishes a reality, embodying her motto: “Take the trip. Book the flight. If you wish it, you can make it happen.”
Emma Chamberlain
Location: Los Angeles
Followers: 15.4M on Instagram, 12M on YouTube
Emma Chamberlain started her journey with candid vlogs using her distinct blend of self-deprecating humor and genuine storytelling that quickly endeared her to millions. Her passion for coffee not only became a recurring theme in her content but also paved the way for her entrepreneurial venture, Chamberlain Coffee. The launch of her podcast, Anything Goes, further expanded her reach, earning her accolades including the Shorty Award for Best Podcaster.
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Emma’s influence extends into the fashion world, where her eclectic taste has redefined Gen Z’s fashion norms, seamlessly blending vintage finds with luxury fashion, evident in her role as an ambassador for iconic brands like Louis Vuitton and Cartier. Her presence at high-profile events like the Met Gala and collaborations with brands like Canon and Levi have cemented her status as a self-made style icon.
Jackson Dean
Location: Florida
Followers: 5.6M on TikTok, 582K on Instagram, 106K on YouTube
Jackson Dean and girlfriend Paige Taylor form a power couple in the digital realm, setting trends and captivating audiences in the fashion and lifestyle spheres. Jackson’s content palette is rich and varied, delving into the intricacies of social relationships and everyday quandaries.
@jacksondeanEvery man needs this kit #CetaphilPartner #madeforphil @Cetaphil US♬ original sound – jackson
Jackon’s content ranges from the comedic relief of navigating friendship dilemmas, like being friend-zoned or receiving ominous texts, to sharing intimate life milestones, such as the journey of living alone at a young age. Beyond laughter and lifestyle tips, Jackson taps into moments of introspection, addressing the impact of digital interactions on personal well-being.
Haley Kalil
Location: New York
Followers: 8.5M on TikTok, 5.38M on YouTube, 4.3M on Instagram
From her beginnings as a pageant star, capturing titles like Miss Minnesota Teen USA and making her mark at Miss USA, Haley Kalil’s journey into the limelight was just the prelude to a vibrant career in modeling and digital content creation. Her transition to a celebrated figure in several Sports Illustrated Swimsuit Issues heralded her as not just a model but a muse of confidence and charisma, embodying the spirit of modern femininity.
@haleyybaylee👀♬ Violin Concerto in D Minor, Op. 47: I. Allegro moderato – Latvian National Symphony Orchestra & Vassily Sinaisky & Valdis Zariņš
Beyond the runway and photo shoots, Haley’s authentic voice shines through in her viral video contributions that range from satirical sketches to candid reflections. Haley humorously navigates the absurdities of influencer culture in the parody series A Day in my Life as a Stay-at-home Billionaire’s Girlfriend or donning 30,000 Crystals to Channel Doja Cat.
Victor Nguyen
Location: Texas
Followers: 1.1M on TikTok
Victor’s approach to fashion is a game-changer for the camera-shy with his unique blend of IG poses and styling secrets. He demystifies celebrity glamour, offering his followers a step-by-step guide to recreating iconic outfits. Victor breaks down barriers to self-expression with his Get Ready With Me series or by dressing in different aesthetics like grungy, formal, and Korean.
@vvictornguyenReplying to @Fusionboosted comment what your favorite fragrance is and i’ll do a review on it‼️✨#fragrancetiktok #fashion♬ original sound – Victor Nguyen
Victor’s collaboration with the 1989.studio on the fashion show circuit invites his audience into a world where fashion is both an art and a statement. Through his ART-E-FICIAL shop and rue21 endorsements, Victor offers a piece of his world, where every item tells a story of creativity and bold self-expression.
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Maureen Wroblewitz
Location: Los Angeles
Followers: 1.3M on Instagram
Maureen Wroblewitz didn’t just win Asia’s Next Top Model—she redefined what it means to be a Filipina in global fashion. Since her historic 2017 victory, she’s built a career that transcends modeling, fronting campaigns for brands like Asus and Palmolive, dominating international runways, and securing first runner-up at Miss Universe Philippines 2021. But Maureen isn’t just about high fashion and perfect poses—her work with the ICanServe Foundation highlights a deeper purpose, proving that real influence is about impact, not just visibility.
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From being scouted on Instagram at 15 to becoming a multi-hyphenate force in fashion, entertainment, and advocacy, Maureen thrives on reinvention. She’s seamlessly transitioned from model to actress, host, and beauty queen, all while staying ahead of an industry that’s constantly evolving.
Victoria Lyn
Location: Florida
Followers: 5.1M on TikTok, 1.3M on Instagram, 260K on Youtube
Victoria Lyn is a celebrated beauty influencer and certified makeup artist, known for her vibrant, artistic makeup tutorials. With a strong presence on Instagram and YouTube, Victoria has built a loyal following by offering a diverse range of content, from bold, creative looks to everyday beauty routines. Her ability to seamlessly blend her acting and modeling background into her beauty career showcases her versatility and creative flair.
@victorialyn #MochaMousse Makeup🤎 I am loving that Pantone chose this as the color of the year for 2025! 🐻☕️ #makeup
What sets Victoria apart is her genuine connection with her audience. Her approachable, relatable content resonates deeply with her followers, who admire her candidness and innovative makeup techniques. Whether she’s showcasing unique makeup looks or sharing beauty tips, Victoria has earned a spot as a trusted authority in the beauty space, and her authenticity continues to drive her success. Her journey from the world of modeling to beauty vlogging proves that passion, creativity, and consistency can lead to incredible opportunities.
Allana Davison
Location: Vancouver
Followers: 943K on YouTube, 315K on Instagram
Allana Davison is a Canadian beauty and fashion influencer who has built a loyal following since launching her Allanaramaa YouTube channel in 2013. Known for her makeup tutorials, product reviews, and lifestyle vlogs, Allana’s content resonates with a diverse audience, offering both beauty inspiration and practical advice. Her collaborations with major brands like MAC Cosmetics, where she curated a collection of her favorite products, and Nudestix, with whom she co-created exclusive product kits, have solidified her position in the beauty industry. She also ventured into fashion by partnering with Saltwater Collective on a swimwear line, further expanding her influence.
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From her beginnings as a communications and media studies student at the University of Calgary, Allana has evolved into a full-time content creator and entrepreneur. Her ability to adapt to the ever-changing digital landscape while consistently engaging with her audience has played a key role in her success. Allana’s blend of relatable content and strategic partnerships continues to elevate her presence in both the beauty and fashion worlds.
Allegra Shaw
Location: Toronto
Followers: 190K on TikTok, 885K on YouTube, 376K on Instagram
Allegra Shaw is a Canadian fashion influencer and advocate for sustainable fashion. With a strong presence on YouTube and Instagram, Allegra promotes eco-friendly style through collaborations with brands like Revolve and appearances at major events. Her content mixes style inspiration with sustainability, helping her audience make eco-conscious fashion choices.
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What sets Allegra apart is her transparency about the fashion industry’s environmental impact. She shares practical tips for curating a mindful wardrobe and empowers her followers to make informed choices. By blending style with sustainability, Allegra has become a leader in the movement toward eco-friendly fashion.
Annie Jaffrey
Followers: 837K on YouTube, 248K on Instagram
Annie Jaffrey is a lifestyle influencer known for her focus on wellness, beauty, and self-care. With a passion for inspiring others to live their best lives, Annie shares insights into health routines, style tips, and cultivating a positive mindset. Her approachable content resonates with those seeking to improve their lifestyle in a thoughtful and intentional way.
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Through her platforms, Annie combines elegance with authenticity, offering advice and ideas rooted in her own experiences. Her commitment to promoting balance and self-love has made her a trusted source of inspiration for her followers, who look to her for guidance on leading a more fulfilling life.
Lucy Jessica Carter
Followers: 35K on TikTok, 303K on YouTube, 363K on Instagram
Lucy Jessica Carter is a digital creator who has captivated audiences with her blend of family life, fashion, and lifestyle content. A mother of four, Lucy shares her journey of raising twin girls and two boys alongside her husband, while inspiring other parents to embrace both family and personal passions. Her content strikes a relatable balance, showcasing the joys and challenges of modern motherhood.
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Through her platforms, Lucy highlights everything from fashion finds to parenting tips, creating an inviting space for her audience to connect and feel understood. Her ability to make her followers feel seen has fostered a loyal and engaged community that continues to grow.
Emma Hill
Location: Kent, England
Followers: 396K on YouTube, 826K on Instagram
Emma Hill is a British style icon celebrated for her effortless blend of high fashion and everyday wear. As the founder of the renowned blog EJ Style, she has built a loyal audience by sharing her personal take on classic, timeless fashion with a modern twist. Her aesthetic appeals to those seeking wardrobe inspiration that’s both chic and attainable, making her a trusted voice in the fashion community.
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Starting her blog in 2008, Emma turned her passion for styling into a thriving career, gaining recognition for her authentic voice and approachable style. Today, she inspires her audience not just through fashion, but also by sharing glimpses of her life, including home renovations and her journey of balancing creativity with practicality.
Team Up with the Voices of Fashion
It’s not surprising that these influencers have launched into the spotlight – their unique perspectives, storytelling, and practical tips are delivered in the most digestible and entertaining format.
Through strategic partnerships and creative content, these creators offer a blueprint for what it means to engage and inspire in the digital age. Viral Nation connects brands with influencers who not only have an impressive reach but also the ability to tell compelling stories that resonate with audiences.
Our talent roster is a testament to our commitment to diversity, creativity, and innovation. If you’re looking to elevate your brand with influencers who lead with heart and style, let’s talk about crafting campaigns that stand out and make an impact.
