Dog lovers don’t really need an excuse to celebrate their furry companions, but with National Dog Day on August 26th, it’s the perfect time to join in on the fun by getting acquainted with some of the most adorable dog influencers on social media.

The Growing Trend of Pet Influencers

Pet influencers have become a major trend on Instagram, TikTok, and YouTube. It’s one of the fastest growing influencer niches, and people can’t seem to get enough of the heartwarming, funny, and downright adorable content starring these photogenic furballs. Dogs are some of the most popular pet influencers because they provide an endless supply of smile-inducing photos and videos to brighten your day, while also giving other dog owners inspiration on fun products, accessories, and activities for their own pups.

The Top Dog Influencers on Social Media

Without further ado, here are some of the most popular dog influencers on social media right now. Get ready for some major cuteness overload!

1. Robby and Penny

Robby and Penny, the illustrious pitbull and human duo, have established a notable social media stronghold, amassing millions of followers. Their TikTok account has an audience of over 12.4 million, thanks to a unique blend of synchronized dance routines and heart-melting cuddle videos.

Beyond TikTok, Robby and Penny’s influential reach extends to YouTube with their thriving community of 3.2 million subscribers. Their lighthearted stories and captivating content have resulted in over 2 billion views on the platform. 

Their key to success? Injecting positivity and fun into every piece of content.

@robbyandpenny

My dog is sassy

♬ original sound – Robby Cole

2. Blue the Husky

Owners Emma and Corey have become social media sensations through their energetic Siberian Huskies, Blue and Titan, and their lively antics on Instagram and TikTok. Their Instagram has garnered over 625,000 followers, thanks to their regular, visually engaging posts. This success extends to TikTok, where they’ve gained an additional following of 1.6 million fans.

Bright-eyed and fluffy, Siberian Huskies are innately photogenic. However, when captured through Emma and Corey’s lens, the dogs’ personalities genuinely shine.

Blue’s latest viral sensations are the cute “Pretending to give the dog’s bed to the clones” video below, which has amassed 42k likes to date, and “Who else needs daily motivation,” which will inspire anyone with the Monday blues. 

@imbluethesiberiann

FULL VERSION ON OUR YOUTUBE! I think Blue is over them 😭😂 #huskiesoftiktok #huskylove #dogsoftiktokviral #huskylover #doglover #dog #doglife #dogsvideo #talkingdog #dogsoftiktok #husky

♬ Barbie World (with Aqua) [From Barbie The Album] [Extended] – Nicki Minaj & Ice Spice & Aqua

3. Cowboy the Nano

Cowboy the Nano Bulldog has “pawed” his way into countless hearts and souls with his adorably smooshed face and playful behavior. His owner Stephanie consistently captivates her audience through posts and videos highlighting Cowboy’s unique personality and flashy outfits.

Cowboy’s fame extends to TikTok, where he has amassed a massive following of 876K fans with 46.3 million likes and 55K followers on Instagram, all of whom eagerly await each of Stephanie’s posts featuring his everyday adventures. There was even an Etsy store selling Cowboy stickers at one point, showcasing that his popularity is even keeping fan love alive off-screen.

Some of his most heartwarming videos include “He is My Child”, an adorable moment Between Cowboy the Nano and Stephanie (below), and “Potty training at its finest” – one of Cowboy’s first TikTok’s.

@cowboy_thenano

He is my child #dogs #dogmom #cutedogs

♬ original sound – Brooke Lynn

4. Felix the Samoyed

Felix, a charismatic Samoyed, tours the globe along with pet parents Julia and Sven. Their posts on Instagram and YouTube of the white, fluffy canine’s travel escapades against scenic backdrops have won the hearts of their growing follower base. They have charmed over 1.2 million followers on Instagram, 910.5K on TikTok, and 117K subscribers on YouTube attracting an audience that loves Felix’s infectious energy.

The life of this adventurous Samoyed undoubtedly sparks a certain wanderlust in all those who follow his journey. Each snapshot of Felix’s travels sends followers on a virtual tour, proving how powerful and influential our lovable four-legged friends can be in the world of social media.

Felix’s must-watch content includes his captivating “Best of Venice” journey (below) and his delightful video, “Meeting Alpacas in Norway”.

@wanderlust_samoyed

Best of Venice 🛶🥹 Have you ever been? ❤️ #venice #travel #dog #samoyed #summer

♬ Makeba – Jain

5. Pearl

Glistening in the spotlight of social media pet influencers is Pearl, a Golden Retriever who’s become an internet sensation for her captivating joy and lovable behavior. Managed by her owner Liz Lang, the Instagram account @pearl.the.golden.girl showcases this canine’s daily adventures to an impressive following of over 305k fans, substantiating the internet’s love for Golden Retrievers. 

The Golden Retriever’s joy also spills onto YouTube, with a subscriber count of 129K and a catalog of 352 videos. Each post from Pearl emanates positivity that has, in turn, magnetized a legion of followers.

Watch as Liz introduces Pearl to a world of healthy greens below, which racked up a jaw-dropping 4.6 million likes and 24K comments. Also, don’t miss Pearl’s “Who loves me online” video where she does her best impression of Simba from “The Lion King”.

@pearlgoldengirl

Replying to @ahndrayyuhh do you like her #asmr crunches?! GREEN EDITION 🎤🥒🥦🫑💚 #doglover #asmrsounds #goldenretriever

♬ Acoustic Folk Instrumental – Yunusta

6. Brodie

Brodie is a lovable rescued pup who has captured hearts worldwide with his unique, Picasso-esque charm. Despite being partially blind, Brodie exudes a lively spirit that his devoted followers find irresistible. 

Managed by his owners, Amanda and Brad, Brodie’s Instagram accountcelebrates his uniqueness, amassing over 597K followers.

Brodie is a prime example that in the world of dog influencers, being unique is an asset. With his proprietary look and unwavering spirit, Brodie stands out, leading the pack (pun intended) and inspiring others through his journey.

Check out Broodie’s sensational video featuring him shaking off the cold weather (below), which racked up over 317K likes. Also, make sure to check out this video where he shows he’s more than just man’s best friend.

@bestboybrodie

Ohhh the weather outside is frightful ⛄️ #letitsnow

♬ Let It Snow! Let It Snow! Let It Snow! – Dean Martin

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7. Izzy The Frenchie

Basking in the glow of social media stardom is Izzy the Frenchie, a beloved French Bulldog who has charmed her way into the hearts of dog lovers everywhere. Managed by her owner, Shane Jordan, Izzy’s Instagram account boasts over 1 million followers, showcasing her daily antics and fabulous fashion sense. 

From lounging in luxurious outfits to posing with her signature sass, Izzy’s posts exude a unique personality that has captivated a global audience.

But Izzy doesn’t just shine on Instagram – she also brings her flair to her 643K followers on TikTok, where her short, humorous videos have garnered millions of views. Whether she’s donning a tiny tiara or strutting down the street in style, Izzy’s content continues to brighten the days of her ever-growing fanbase. 

Watch one of her viral moments here, where she participates in the ever-popular “Vogue” challenge and models a haute couture ensemble.

@izzythefrenchie

Which look do you like best? #voguechallenge #fashion #fyp #foryou #dogsoftiktok

♬ Vogue – Madonna

8. Samson the Goldendoodle

Shining brightly in the world of pet influencers is Samson the Goldendoodle, known for his lovable fluff and adorable antics. Managed by his owner, Jessica Amato, Samson’s Instagram account has amassed a loyal following of over 1 million fans who can’t get enough of his goofy personality and heartwarming photos. 

Whether he’s lounging on the couch or posing for family portraits, Samson’s charm radiates in every post, proving that Goldendoodles are truly a fan favorite.

In addition to his Instagram fame, Samson has been making waves on TikTok as well, where his videos regularly rack up hundreds of thousands of views. From playful moments in the park to snuggling with his favorite toys, Samson’s content is a constant source of joy for his dedicated audience. 

In the video below, he cozies up in bed and reminds us all to take it easy on the Amazon purchases.

The Power of Pets on Social Media

It’s clear that people can’t get enough of adorable, photogenic pets on social media. These influencer animals have truly mastered the art of creating engaging viral content. From heartwarming cuddles and funny mishaps to envy-inducing travel photos, pets open up a feel-good world that followers eagerly eat up.

For pet owners hoping to grow their pet’s online presence, important factors to consider include:

  • Unique personality: Pets with a distinctive look, attitude, or quirky behavior tend to stand out. Showcase what makes your pet special!
  • Quality photos/videos: Invest in a quality camera to capture high-resolution, well-composed images. Good lighting and angles show off your pet’s photogenic side.
  • Engaging captions: Write creative, funny, or informative captions to enhance your social posts. Using hashtags can help your content get discovered as well. The popular #dog and #DogsOfTikTok hashtags have hundreds of billions of views alone. 
  • Respond to followers: Engage with your audience! Reply to comments and messages, and post content your followers want to see. Building relationships is key.
  • Partner with brands: Once you build a large following, start partnering with pet brands for sponsored posts, free products, and more. The opportunities are endless!

This National Dog Day, follow these top dog influencers for your daily dose of smiles, inspiration, and furry fun. No matter who you follow, they are sure to fill your feeds with tail-wagging joy. Happy National Dog Day!

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Pet influencers have taken over social media, and your brand can be part of the action. Viral Nation’s influencer marketing services help brands collaborate with top pet influencers like the ones mentioned in this blog, driving authentic engagement and amplifying your brand’s presence. Whether it’s partnering with adorable dogs or engaging broader influencer markets, our expert team connects you with the perfect creators to boost visibility and results.

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