Though its name has changed since being acquired by Elon Musk back in 2022, X (formerly Twitter) remains one of the best platforms for real-time insights, trending topics, and direct access to industry leaders, cultural icons, and unique personalities. 

With approximately 611M active monthly users sharing a steady stream of information, it can be challenging to curate a feed that keeps you informed, inspired, and entertained. Whether you’re looking to follow thought leaders in tech, discover fresh voices in social activism, or just want a dose of humor on your timeline, finding the right people to follow is essential for an optimized X experience.

In this guide, we’ve rounded up 15 of the most influential and engaging people to follow on X (Twitter) right now. From groundbreaking entrepreneurs to insightful journalists and digital creators, these accounts are shaping conversations and setting trends across various industries. Get ready to elevate your X feed and connect with voices that make an impact.

1. Shaan Puri

Shaan Puri is a dynamic entrepreneur, investor, and popular online personality known for his unique insights on startups, tech, and life optimization. Puri made a name for himself with previous roles at companies like Bebo and Twitch, where he served as a Senior Product Manager. His X account, followed by over 417K users, has become a must-follow for those interested in technology, productivity, and business growth. Shaan’s X posts are a blend of sharp industry insights, personal anecdotes, and actionable advice, keeping his feed both entertaining and thought-provoking. 

Whether he’s offering unconventional career tips or breaking down the latest trends in crypto and venture capital, Shaan Puri is a great one to follow.

2. Rand Fishkin

Rand Fishkin, the co-founder and CEO of SparkToro, is a widely respected figure in digital marketing and SEO, known for his expertise in audience intelligence and data-driven strategies. Fishkin co-founded Moz, one of the industry’s pioneering SEO software companies, where he became a trusted voice on search engine optimization, content marketing, and brand-building. His X account is followed by over 465K users who appreciate his honest takes on marketing trends, business transparency, and startup life.

Fishkin’s feed offers a blend of insightful data, marketing advice, and candid (sometimes hilarious) reflections on entrepreneurship, making him a must-follow for anyone in digital marketing or business development.

3. Ryan Reynolds

Ryan Reynolds is not only a Hollywood A-lister and comedy genius, but also a master of brand-building and marketing—especially on X. With millions of followers, his account is a blend of humor, wit, and occasional self-deprecating charm that keeps his audience engaged and entertained. Reynolds often shares updates on his various ventures, from Aviation Gin to Mint Mobile, seamlessly blending humor with brand promotion in a way that feels refreshingly genuine. 

Whether he’s poking fun at himself, his projects, or even his wife Blake Lively, Reynolds’ tweets offer an enjoyable look at the intersection of celebrity and clever marketing. If you appreciate sharp humor and marketing done right, Ryan is another must-follow.

4. Kim Garst

Kim Garst is a digital marketing dynamo and social media strategist who brings a refreshing mix of expertise and charm to the X (Twitter) scene. With over half a million followers, Garst serves up savvy advice on everything from building an authentic brand to nailing engagement strategies—all with a dash of encouragement.

For anyone looking to level up their social media game with practical, down-to-earth tips (and a bit of fun), Garst’s feed is a goldmine.

5. Tim Ferriss

Tim Ferriss, a self-experimenter and author of The 4-Hour Workweek, has made a name for himself by exploring unconventional paths to productivity and lifestyle design. Known for testing and refining strategies to optimize health, work, and personal growth, Ferriss shares insights on everything from accelerated learning techniques to fitness routines. His X feed, followed by millions, is packed with thought-provoking questions, book recommendations, and reflections on mental resilience, making his account an invaluable resource for anyone looking to push boundaries in personal and professional life.

In addition to practical tips, Ferriss’s posts often dive into broader philosophical questions and wellness practices, giving his followers a balanced mix of inspiration and actionable advice. His content resonates with those driven by self-improvement, curiosity, and a willingness to question the status quo.

6. The Onion


The Onion’s X account is a hilarious, satirical take on current events, pop culture, and society, delivering “news” headlines that are as absurd as they are spot-on. With millions of followers, The Onion uses its account to poke fun at everything from politics to everyday life, with a sharp wit that keeps audiences laughing (and sometimes questioning reality). 

Its posts are formatted as bite-sized, often outrageously exaggerated headlines, making it easy for followers to get a quick laugh or contemplate the absurdities of modern life. For anyone who loves satire and clever humor, following The Onion on X is essential for a daily dose of comedic relief and social commentary.

7. Katelyn Bourgoin

Katelyn Bourgoin’s X (Twitter) is the place to be if you’re into marketing psychology with a side of humor. Dubbed the “Customer Whisperer,” she dishes out insights on what makes people click, buy, and keep coming back—all with a refreshing dose of real talk and wit. Whether she’s sharing clever marketing breakdowns or diving into the quirks of consumer behavior, Katelyn’s feed feels like a backstage pass to the minds of your audience. 

Her posts bring serious “aha” moments wrapped in relatable, sometimes laugh-out-loud examples, making it a go-to for anyone who loves a smart take on human behavior.

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8. The New York Times 

The New York Times’ X account is a top choice for staying informed with world-class reporting on global events, politics, and cultural trends. Known for delivering a blend of breaking news, investigative pieces, and thought-provoking opinion articles, the Times’ feed captures both the urgency of major stories and the nuance of complex issues. 

With insights into everything from major headlines to intriguing human-interest stories, the Times provides followers with a well-rounded view of what’s shaping conversations around the world. It’s a reliable resource for anyone looking to stay connected with current events and cultural moments.

9. Gary Vaynerchuk

Gary Vaynerchuk’s X account is pure entrepreneurial adrenaline, packed with digital marketing tips, startup insights, and the occasional pep talk you didn’t know you needed. Known for his no-fluff advice and big personality, Gary brings everything from bite-sized motivation to bold takes on business and tech trends. Whether he’s dropping wisdom in a quick thread or firing off one-liners about hustle and heart, Gary Vee keeps his followers energized and in the know. 

If you’re into raw, unfiltered takes on building brands and living with passion, his feed is a lively source of inspiration.

10. We Rate Dogs

Who doesn’t love dogs? The X account “We Rate Dogs” (@dog_rates) has become a staple of internet joy, capturing hearts with its unique style of rating dogs well beyond the usual 1-10 scale. Known for its witty, endearing captions and creative ratings—think along the lines of “13/10 would pet again”—the account turns everyday dog photos into moments of pure delight. Providing a mix of humor and heartfelt appreciation for dogs of all shapes and sizes, each post feels like a little celebration of our four-legged friends.

But it’s not just laughs; the account also raises awareness and funds for dogs in need of medical care, creating a community that supports pups through more than just likes. Whether it’s a goofy puppy photo or a senior dog’s story, each post brings people together, reminding us all of the unconditional love (and laughs) that dogs bring into our lives.

11. Guy Kawasaki

Guy Kawasaki keeps his feed lively and insightful, sharing hard-earned wisdom on everything from tech trends to entrepreneurship. Known as a former Apple evangelist and Canva’s Chief Evangelist, he brings a unique perspective on brand-building and innovation, mixing practical tips with sharp, often humorous takes. 

His posts range from motivational quotes to valuable articles, offering followers a steady dose of inspiration and real-world advice. For anyone wanting to sharpen their business acumen with insights from an industry veteran, Guy’s account is always worth a scroll.

12. Kale Salad

Kale Salad may sound like a health and lifestyle account, but it’s actually a meme lover’s paradise. This account serves up the internet’s best humor by retweeting top-tier memes from across X, making it a perfect follow for anyone who considers memes an essential part of daily life (like we do). With its finger on the pulse of internet culture, Kale Salad curates a steady stream of the funniest content, making it a refreshing stop in the scroll. 

If you’re here for the laughs and looking to keep your meme game strong, Kale Salad has you covered.

13. Someecards

Someecards is like a daily dose of witty, sarcastic one-liners you didn’t know you needed. Known for its clever humor and brutally honest take on everyday life, Someecards X posts cover everything from work gripes and parenting struggles to life’s little ironies. 

Each post is like a mini-card you’d want to send to your friends—if you could stop laughing long enough to actually hit the “share” button. If you’re into dry humor and relatable laughs, Someecards delivers the perfect punchlines for any situation.

14. Arianna Simpson

Arianna Simpson is a go-to source for cutting-edge insights into the world of crypto, blockchain, and venture capital. As a General Partner at Andreessen Horowitz (a16z), she delves into the fast-evolving landscape of Web3, offering a mix of market analysis, strategic perspectives, and thoughtful reflections on the digital economy. 

Her posts break down complex ideas in an approachable way, making her feed a valuable resource for both seasoned investors and newcomers to the crypto space. For anyone wanting to understand the trends shaping tomorrow’s financial systems, Arianna’s account is a refreshing blend of depth and accessibility.

15. Viral Nation

Capturing the pulse of influencer marketing, social media trends, and digital innovation, Viral Nation is known for representing some of the biggest names in content creation. Our X feed showcases industry insights, case studies, and best practices in brand-influencer partnerships. Whether sharing tips on creator-driven marketing or highlighting the latest digital trends, our X account provides a behind-the-scenes look at building brand influence in a social-first world. 

Perfect for marketers, brands, and anyone looking to stay at the forefront of social media marketing.

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As social platforms evolve, finding the voices that truly resonate has never been more important. Viral Nation helps brands connect with influencers who drive authentic engagement across every corner of the digital landscape. By aligning with impactful creators, we ensure that your brand’s story reaches audiences in a meaningful and memorable way. Viral Nation can guide you toward the most powerful voices on X.