ANGRY BIRDS 2 WORLD AIDS DAY CAMPAIGN

ROVIO, APPLE, (RED) AND VIRAL NATION - PAVING THE WAY FOR A NEW GENERATION: AN AIDS FREE GENERATION

PLATFORMS:

FACEBOOK, INSTAGRAM, TWITTER & YOUTUBE

INFLUENCER INTERACTIONS:

6.5 M +

In partnership with Rovio, Apple and (RED), Viral Nation created a worldwide Games for (RED) campaign in support of (RED)’s initiative to create an AIDS free generation.

Viral Nation activated 6 of the world’s top influencers reaching millions of people around the world, helping to drive awareness of (RED)’s amazing initiative through Angry Birds 2.

Viral Nation’s influencers perfectly integrated the campaign into their content creating huge buzz for Angry Birds 2 and (RED), and moved Angry Birds 2 up the App Store charts in every category.

GIVEAWAY

Viral Nation ran a giveaway to drive awareness for (RED) and encourage fans to download Angry Birds 2.

THE RESULT

The campaign was a huge success and Viral Nation shot way beyond our target, acquiring high quality users from all around the world for the Angry Birds 2 mobile app.

Viral Nation played a big part in (RED)’s yearly campaign and helped accelerate the creation of an AIDS free generation.